How crazy Jon Gruden to Pittsburgh Steelers rumor replacing Mike Tomlin happened

The resurrected Jon Gruden has made it clear he wants to coach again. But it's definitely not happening in Pittsburgh, despite what you might have seen.
Former NFL coach Jon Gruden has a laugh while attending NFL training camp at the Miller Electric Center, Tuesday, Aug. 5, 2025, in Jacksonville, Fla.
Former NFL coach Jon Gruden has a laugh while attending NFL training camp at the Miller Electric Center, Tuesday, Aug. 5, 2025, in Jacksonville, Fla. | Doug Engle/Florida Times-Union / USA TODAY NETWORK via Imagn Images

Jon Gruden has done a masterful job of reinventing his image after being disgraced as the Las Vegas Raiders head coach (with the fiery Super Bowl winner still going after the NFL) that seemed like it would bury him forever.

Now that he's a break-out star personality for Barstool Sports with his always entertaining segments as the in-house coaching expert, who won his one Lombardi Trophy with the Tampa Bay Buccaneers at only 39 years old, college football and NFL fans always circulate the 62-year-old Ohio native's name anytime they're frustrated with the current predicament of their team.

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Jon Gruden
Sept. 13, 2021; Paradise, Nevada, USA; Las Vegas Raiders head coach Jon Gruden reacts against the Baltimore Ravens at Allegiant Stadium. | Mark J. Rebilas-Imagn Images

It has usually been SEC teams since Barstool is so popular there, and he often has segments with NFL and college coaches, most recently bringing in the Alabama Crimson Tide offensive coordinators for a film session.

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But in the past 24 hours, an outrageous NFL rumor popped up that Gruden was replacing Pittsburgh Steelers head coach Mike Tomlin that would have been truly shocking.

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Jon Gruden
Jan. 26, 2003; San Diego, CA, USA; FILE PHOTO; Tampa Bay Buccaneers head coach Jon Gruden raises the Vince Lombardi Trophy next to owner Malcolm Glazer (right) after the victory over the Oakland Raiders in Super Bowl XXXVII at Qualcomm Stadium. The Bucs defeated the Raiders 48-21. | MPS-Imagn Images

Here's how this outrageously false rumor became a reality.

Misleading headline that did extremely well on Google

Jon Gruden
Oct. 4, 2021; Inglewood, California, USA; Las Vegas Raiders head coach Jon Gruden talks with quarterback Derek Carr (4) during the second half against the Los Angeles Chargers at SoFi Stadium. | Robert Hanashiro-Imagn Images

The headline read, "Pittsburgh Steelers Hiring Jon Gruden as Next Head Coach."

This site has often fooled many search users in the past for the same formula of shocking sports news that are completely untrue, and then when you click on the article, it's a prediction.

We here at The Athlete Lifestyle On SI feel like this is the definition of clickbait. But hey, it works for them.

For Steelers fans, it must have thrown many for a loop, and many frustrated anti-Tomlin influencers on social media then picked up on it and took it further.

Mike Tomlin
Pittsburgh Steelers head coach Mike Tomlin reacts before the NFL game between the Cincinnati Bengals and Pittsburgh Steelers at Paycor Stadium in Cincinnati on Oct. 16, 2025. | Albert Cesare/The Enquirer / USA TODAY NETWORK via Imagn Images

Gruden option is more about fan frustration with the Steelers

Mike Tomlin
Oct. 26, 2025; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers head coach Mike Tomlin reacts during the third quarter against the Green Bay Packers at Acrisure Stadium. | Charles LeClaire-Imagn Images

Coming off a loss to the Green Bay Packers in a marquee game on Sunday Night Football with a middling 4-3 record, having not won the Super Bowl since 2009, and still feeling behind elite AFC teams at the trade deadline like the Kansas City Chiefs, Buffalo Bills, plus resurgent franchises like the New England Patriots, Denver Broncos, and Indianapolis Colts, it's the perfect formula for a dramatic rumor to take hold.

This is Tomlin's 19th season coaching the Steelers, and like Gruden, the 53-year-old defensive guru has that one Super Bowl, in 2009.

Steelers fans are greedy, given the franchise is tied with the Patriots for most Super Bowls at six. Heck, even their annoying in-state little brother Philadelphia Eagles have won two since their last one, including being the reigning champions after having none before that magical Nick Foles upset of Tom Brady.

Tomlin has been amazingly consistent, but when you're not hoisting the Lombardi Trophy in Pittsburgh, ridiculous rumors involving Super Bowl-winning head coaches can catch fire.

Where Gruden ends up next, no one knows. But it won't be with the Steelers. Time to move on.

Jon Gruden
December 9, 2012; Tampa, FL, USA; Tampa Bay Buccaneers former head coach Jon Gruden runs out of the tunnel holding the Vince Lombardi Trophy as he was introduced during the 10th anniversary of the 2002 Super Bowl champions during halftime at Raymond James Stadium. The Eagles won 23-21. | Kim Klement-Imagn Images

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Matthew Graham
MATTHEW GRAHAM

Matthew Graham has over 20 years of media experience and oversees The Athlete Lifestyle On SI. He has had previous leadership roles at NBC Sports, Yahoo, and USA TODAY, where he co-founded For The Win (named Best Mobile Site by Digiday). He has also written for ESPN, Cosmopolitan, US Weekly, People, E! Online, and FHM, covering major sports and entertainment events like the Oscars, the Golden Globes, NBA Finals, Super Bowl, and winning the Yahoo Superstar Award for coverage of the Olympics.