Nike drops controversial Shedeur Sanders ad predicting Browns QB1 guaranteed

The Cleveland quarterback had a great night in his first NFL action, but it was just one preseason game.

Cleveland Browns quarterback Shedeur Sanders (12) during the second half against the Carolina Panthers at Bank of America Stadium. | Jim Dedmon-Imagn Images

Shedeur Sanders passed his first NFL test with flying colors in a preseason game between his Cleveland Browns and the Carolina Panthers.

The son of Deion Sanders, Shedeur was a star in college for dad’s Colorado Buffaloes but slid all the way until the 5th round of the NFL draft. He’s determined to prove the doubters wrong and Friday night was a big step.

In his first action as the Browns starting quarterback, Shedeur went 14-23 for 138 yards and two touchdowns with zero interceptions in Cleveland’s 30-10 win. Not bad even it’s preseason action.

Shedeur looked good behind center for the Browns. | Scott Kinser-The USAToday Network via Imagn Images

RELATED: Bucs rookie Shilo Sanders makes fun of dad Deion over brother Shedeur’s draft slide

His proud mom Pilar even showed up to root him on while upstaging the young QB with her custom “12” fit. Dad was pretty fired up, too, although he couldn’t attend the game after his bladder removal surgery and with the college season so close.

Oh yeah what now! #CoachPrime

— COACH PRIME (@DeionSanders) August 9, 2025

Shedeur was definitely confident with his massive chain and his crazy entrance with his entourage when arriving at Bank of America Stadium in Charlotte, North Carolina.

RELATED: Deion Sanders directly asked about Karrueche Tran, abruptly ends interview

Nike also seems confident after the game with this controversial ad predicting it’s “only a matter of time” before Sanders is the starter for the Browns.

When you get your opportunity, create your next one. pic.twitter.com/YiHJUJAiov

— Nike Football (@usnikefootball) August 9, 2025

Sanders still has to battle veterans Joe Flacco, Kenny Pickett, and rookie Dillon Gabriel for that spot — something he was just listed as the No. 4 QB before his start.

He could end up starting for the team eventurally, but it’s definitely a bold choice by Nike after just one preseason game.

Scott Kinser-The USAToday Network via Imagn Images

— Enjoy free dish of rich and fabulous players with The Athlete Lifestyle on SI —

What a catch: Megan Thee Stallion stuns in fishing fit on Klay Thompson’s boat

Speaking of..: Klay Thompson dresses gf Megan Thee Stallion in first-ever golf fit

Can’t be real?: Where is Anna Kournikova, only 44, after viral wheelchair photo?

Couple or no?: Who is Karrueche Tran? 5 facts about Deion’s rumored girlfriend

Perfect match: Russell Wilson shows love to wife Ciara after her historic reveal