Tom Brady's Card Shop To Be Featured On First Episode of "Card Shopping"
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The highly anticipated fusion of mainstream pop culture with the collectible’s hobby has finally arrived and it’s taking center stage with some serious star power. Complex, in collaboration with Fanatics, has officially launched “Card Shopping,” an innovative and dynamic content series offering fans one of the most exclusive, behind-the-scenes glimpses into the booming world of trading cards and sports collectibles.
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In truly iconic fashion, the premiere episode kicks off with Tom Brady going Card Shopping with Complex’s Joe La Puma at Card Vault by Tome Brady in East Rutherford, New Jersey. Inside the shop, Brady opens up about his lifelong passion for collecting, reflects on some of his most iconic athletic achievements, and shares his thoughts on fellow legends like Michael Jordan and rising stars like Patrick Mahomes.
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For those of us that are loyalists to the hobby we all know and love, this isn’t just another fly-by-night celebrity appearance but rather a cultural turning point that could have one of the largest, most lasting impacts on the hobby that we haven’t seen in decades.
The debut episode is going take viewers on a high-stakes, high-energy journey into the world of sports cards through the perspective of Tom Brady by highlighting his recent majority stake acquisition in Card Vault (now aptly rebranded as Card Vault by Tom Brady) and the grand opening of its flagship location at none other than New Jersey’s American Dream Mall. That journey, in and of itself, is the reason why there’s no doubt that this will be a smashing success for not just loyal hobbyists or fans of professional football, but also those who are avid connoisseurs of all things pop culture.
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The launch of Card Shopping will be a game-changer for the hobby, especially since the show is aimed to reshape how the trading card hobby is perceived by both longtime collectors as well as fresh new audiences.
Brady has a long history of collaborating with Fanatics, and the best example of that comes in the form of a featured subset for Bowman Baseball Cards (entitled “Geaux Brady”), where he imagines a world in which he had chosen baseball over football. Another example that should be noted is his regular presence at Fanatics events such as auctions in New York that were in collaboration with Sotheby’s and Topps Hobby Rip Nights.
For Tom Brady, his investment in Card Vault by Tom Brady isn’t about enhancing his existing brand or driving retail results to new heights; it’s rather a powerful testament to the ongoing growth of the sports collectibles industry. Brady’s strategic move shows that elite athletes, top business minds, and influential cultural icons see that trading cards are not only a passion for some but rather a serious business opportunity for all.
For both collectors and hobbyists, this is the ultimate dream scenario. More visibility for the hobby means more innovation, means more authenticity, and ultimately, means more and more growth. The Card Shopping series isn’t just an element of sports entertainment but rather the mission-critical launchpad the hobby has yearned for, for at least the last decade. As Tom Brady opens the proverbial all-important door to where the hobby and pop culture cross paths, don’t be surprised if a wave of new stars come rushing in behind him.
Passionate sports card collector and writer based in Queens, NY. Lifelong fan of the New York Mets, Jets, and Rangers. Covering sports cards and collectibles with deep industry knowledge and enthusiasm, while bringing a fresh perspective to the ever-evolving hobby world on http://SI.com/collectibles.
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