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Report: Chris Braswell Lands Crimson Tide's First Cobranded Merchandise Deal

Sports Illustrated reports the linebacker will sell a BreakingT shirt featuring his name across the back, his jersey number and the school’s famed scripted A.
Christopher Walsh|
Alabama Athletics

Ross Dellenger of Sports Illustrated is reporting that redshirt freshman linebacker Chris Braswell is the first University of Alabama player to sell his own branded merchandise featuring the school’s famed scripted A.

It's one of the first co-licensing apparel arrangements in college sports during the new name, image and likeness era.  

The shirt is being be produced by BreakingT, which already holds an existing license for Alabama merchandise. It resembles a Crimson Tide home football jersey. Braswell’s name is scrawled across the back with his number, 41, in white lettering and the Alabama logo on the front.

The shirt is available for purchase at $38 for adult sizes and $34 for youth. The school, the athlete and the third party each gets a cut of the sales. 

Nike still retains the rights to Alabama’s jerseys, thus why a T-shirt was used for Braswell.

Braswell was a highly-regarded recruit last year, but didn't have any playing time during the Crimson Tide's national championship season. His manager, Ethan Weinstein of Dreamfield, told Dellenger: “Every player who’s had their number put on a jersey before him has made a lot of money for the name on the front of that jersey. Now he gets to see some of that money. It’s something huge.”

The deal runs through Braswell’s career at Alabama, although he has the option to end the contract at any point. To check out the entire story go to: Chris Braswell Lands Alabama's First Cobranded Merchandise Deal Under NIL.

Dellenger also reported on Tuesday the newest team-wide NIL endorsement deal: A four-month-old crypto company is offering every Florida football player $500 in the month of September. 

Why? Rival Miami’s team-wide deal announced last month: “We’ll see more of this.”

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Christopher Walsh
CHRISTOPHER WALSH

Christopher Walsh is the founder and publisher of Alabama Crimson Tide On SI, which first published as BamaCentral in 2018, and is also the publisher of the Boston College, Missouri and Vanderbilt sites . He's covered the Crimson Tide since 2004 and is the author of 27 books including “100 Things Crimson Tide Fans Should Know and Do Before They Die” and “Nick Saban vs. College Football.” He's an eight-time honoree of Football Writers Association of America awards and three-time winner of the Herby Kirby Memorial Award, the Alabama Sports Writers Association’s highest writing honor for story of the year. In 2022, he was named one of the 50 Legends of the ASWA. Previous beats include the Green Bay Packers, Arizona Cardinals and Tampa Bay Buccaneers, along with Major League Baseball’s Arizona Diamondbacks. Originally from Minnesota and a graduate of the University of New Hampshire, he currently resides in Tuscaloosa.

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