Tracking Every UCLA Student-Athlete Name, Image and Likeness Deal

The landscape of collegiate sports shifted in a major way when the NCAA opened the floodgates to sponsorships, endorsements and more this past summer.

Starting July 1, student-athletes were allowed to profit off of their name, image and likeness rights for the first time in NCAA history. That means anything from TV spots to social media posts and video games is now in the cards, and there are countless Bruins already taking advantage of the new revenue stream on the local and national levels. UCLA Athletics has partnered with INFLCR and COMPASS to provide education, brand-building and disclosure support, while also starting its own Westwood Ascent program as an extra tool for its student-athletes.

The ASUCLA Student Union and UCLA Trademarks and Licensing have also come together to allow student-athletes to use UCLA branding in their NIL deals moving forward, in accordance with certain school guidelines.

UCLA Athletic Director Martin Jarmond said in August there had already been over 50 NIL agreements for Bruins, with compensation ranging from $50 to over $10,000 on individual deals. Not every deal has been publicly announced yet, with some under wraps and others still in the works.

Here are all of the deals from UCLA student-athletes we have seen so far:

UCLA Football

QB Dorian Thompson-Robinson: FriendsOverFans, Cameo, Candy, V-Moda

QB Chase Griffin: Degree Deodorant, Clearcover Car Insurance, Los Angeles Regional Food Bank, Shell, Boost Mobile, Duffl

RB Deshun Murrell: Deshun Murrell Apparel, Wrangler, Tecovas, scoutSMART, Liquid I.V., The Coldest Water, SoHoodie, Hall-Tech Sports, Southern Marsh, Elite Athletic Gear, PSD Underwear

RB Brittain Brown: Meetlete, Sissy Blue

WR Kazmeir Allen: Filthy Ambition Clothing

WR Kam Brown: Mercedes-Benz

OL Alec Anderson: Sissy Blue

OL Benjamin Roy Jr.: UPTIME Premium Energy Drinks

DL Jay Toia: Campus Mogul (TERMINATED)

DE Mitchell Agude: Campus Mogul

LB Myles Jackson: Campus Mogul

LB Caleb Johnson: Campus Mogul

CB Obi Eboh: Sissy Blue

CB Devin Kirkwood: Precision Dynasty

.@UCLAFootball's Kam Brown knows how to use his hands, and he’s putting them to good use: on the steering wheel of the EQS from Mercedes-EQ. #EQS #MercedesAllStar pic.twitter.com/JYIRX3t290
— Mercedes-Benz USAㅤ (@MercedesBenzUSA) February 3, 2022

UCLA Men's Basketball

G Jaylen Clark: Rally Cryptocurrency, Mintable

G Tyger Campbell: Rally Cryptocurrency, Legends, Fat Sal's Deli, Honeybee Burger

G Russell Stong: National Crypto Athletic Association, Sheets & Giggles

G/F Jake Kyman: Feed the Keast, Converse, Microsoft, Cannon, Yeti, DoorDash, Gopuff, 99 Jersey, MB Tickets, Razer, Logitech, Embody Fitness & Nutrition, Change the Culture Training, In the Lab, Green Lyzard Consulting, Score It Right, Clint Park Skills Academy, SweatZone, Fitted Laundry, We Love The Hate, Cameo, Yoke

G/F Johnny Juzang: Magic Madness Youth Basketball Skills Clinic, American Eagle, Beats By Dre

G/F Jaime Jaquez Jr.: Legends

C Myles Johnson: Hint Water

I’m thrilled to announce my spot on the starting roster for the @sheetsgiggles Dream Team! As one of the most well-rested players in college basketball, I know the importance of quality sleep. That’s why I use Sheets & Giggles’ eucalyptus sheets. pic.twitter.com/fmkT6V0OKj
— Russell Stong (@RStong12) March 16, 2022

UCLA Women's Basketball

G Dominique Onu: FTX Cryptocurrency Exchange, Moolah Kicks

G Kayla Owens: FTX Cryptocurrency Exchange

G Jaelynn Penn: FTX Cryptocurrency Exchange

G Kiara Jefferson: FTX Cryptocurrency Exchange

G Camryn Brown: FTX Cryptocurrency Exchange

F IImar'I Thomas: FTX Cryptocurrency Exchange

Excited to announce mine & my teammates partnership with @ftx_official, the best cryptocurrency exchange in the world. You in?

Start your crypto journey today by clicking the link in my bio. Use my referral code “dominiqueonu” to earn a free coin & $10 of free crypto!@ftx_app pic.twitter.com/et7G6vJYiH
— Dominique Darius (@DominiqueOnu) December 7, 2021

UCLA Gymnastics

Norah Flatley: HighKey Keto Mini Cookies

Margzetta Frazier: Champs Sports Women's

Samantha Sakti: Sam's Club

UCLA Baseball

Emmanuel Dean: Big League Chew, Jocko Fuel

UCLA Women's Soccer

F Kaila Novak: Multiple deals

F Mia Fishel: Big Fishel Energy, Art of Sport

F Reilyn Turner: Nike

BREAKING: Nike has landed its 1st student-athlete NIL deal, signing UCLA soccer star Reilyn Turner to a sponsorship agreement.

The 19 year-old LA-area native will partner with Nike on a series of community impact efforts to encourage local LA youth to be active. pic.twitter.com/LnmqCmXOWu
— Nick DePaula (@NickDePaula) December 14, 2021

UCLA Track & Field

Distance Runner Jacquelyn Hill: Jack in the Box

UCLA track's Jacquelyn Hill has signed an NIL deal with Jack in the box as a "Jacklete," giving her a $5,000 sponsorship and $500 food credit at the restaurant. pic.twitter.com/8DBceyjQeL
— Ben Bolch (@latbbolch) November 3, 2021

This post will be updated as more information becomes available

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