UConn's Liam McNeeley Signs Multi-Year Deal With Legendary Brand

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Liam McNeeley may not have been selected as high in the NBA Draft as he would've liked, but the UConn Huskies star has only had success since being selected No. 29 overall by the Charlotte Hornets.
Now, McNeeley is starting to receive recognition off the court, signing a deal with one of the most iconic brands in basketball and the sports world.
One Monday, Nick DePaula reported that McNeeley had signed a multi-year short-term deal with Nike.
For McNeeley to receive a multi-year deal from them, before he even plays an official NBA game, shows the potential that Nike executives see in the rookie.
BREAKING: Charlotte Hornets standout rookie Liam McNeeley has signed a multi-year shoe deal with Nike. 📄✍️
— Nick DePaula (@NickDePaula) July 21, 2025
The UConn star was named one of the “best 3 rookies at Summer League” by ESPN. pic.twitter.com/Fw31jZsFj9
Some of the greatest players to ever play in the NBA and stars currently wearing Nike shoes include Michael Jordan, LeBron James, Kevin Durant, Kobe Bryant, and Giannis Antetokounmpo, among others.
Now, McNeeley joins this elite list of famed players. Who knows, maybe in time, McNeeley will even get his own signature shoe.
However, that's looking well into the future, and he'd have to earn that honor with multiple All-Star appearances and memorable playoff moments.
The former Huskies forward is certainly showing the potential to be one of the best rookie players from the '25 class, and possibly one of the biggest steals of the draft overall.
McNeeley only played in two NBA Summer League games, but in those appearances, he averaged 18.0 points, 8.5 rebounds, and 4.0 assists while shooting an efficient 40 percent from the floor and 43 percent from behind the arc.
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Tommy Wild has been primarily contributing across the Browns, Guardians and Cavaliers sites in the On SI network since 2022. Born, raised, and having graduated from John Carroll University in Cleveland, Tommy knows firsthand how passionate the fan base is and he does his best to replicate that in his writing.