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Red Sox’s 'Coaches4Hire' PR Blunder Goes Viral Among MLB Fans

The Boston Red Sox fired Alex Cora on Saturday and then had a public relations mishap.
Patrick McAvoy|
Apr 4, 2026; Foxborough, Massachusetts, USA; Boston Red Sox manager Alex Cora (13) signs autographs for fans before a game against the San Diego Padres at Fenway Park. Mandatory Credit: Eric Canha-Imagn Images
Apr 4, 2026; Foxborough, Massachusetts, USA; Boston Red Sox manager Alex Cora (13) signs autographs for fans before a game against the San Diego Padres at Fenway Park. Mandatory Credit: Eric Canha-Imagn Images | Eric Canha-Imagn Images

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Boston Red Sox

The Boston Red Sox shocked the baseball world on Saturday as the organization opted to fire manager Alex Cora after eight seasons leading the organization, including a World Series title in 2018.

Boston is 10-17 on the season, but there was little buzz entering the day on Saturday, insinuating that the Red Sox would be moving on. The Red Sox actually won on Saturday as well, with a 17-1 win over the Baltimore Orioles. And yet, here we are. Cora is out there for the taking and someone likely will give him a chance at some point soon.

That's a conversation for another time, though. Cora's firing on Saturday sparked a lot of reactions and takes, of course. But there also was an ironic, unforced error by the Red Sox. After firing Cora and a handful of other coaches on the staff, Boston hired a shuttle service to bring the coaches to the airport. The company Boston brought in was called, "Coaches4Hire LLC," as shared on X by MassLive.com's Chris Cotillo.

Boston moved on from Cora on Saturday, which brought attention to the organization itself. The ironic shuttle service just added more to the noise among fans across the league.

The posts go on and on. The idea of moving on from a manager like Cora at this point in the season is already surprising, no matter which team you root for. Moving on from almost the entire coaching staff and then sending them in a van that says "Coaches4Hire" is just more attention that simply could've been avoided.

It was a weird day for the Red Sox on Saturday, to say the least. In the process, it caused a stir across Major League Baseball as a whole. Now, one of the best managers in the game is just available on April 26. There are teams that could use him too. USA Today's Bob Nightengale noted that the Philadelphia Phillies are an early team to watch for Cora now.

But the Phillies aren't the only team that has struggled this season. Realistically, any team that has played poorly this season could use Cora. What about the New York Mets? What about the Houston Astros? What about the Kansas City Royals? The list goes on. All in all, one of the best managers in the game is now available and fans took notice on Saturday, to say the least.

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Patrick McAvoy
PATRICK MCAVOY

Patrick McAvoy's experiences include local and national sports coverage at the New England Sports Network with a focus on baseball and basketball. Outside of journalism, Patrick also received an MBA at Brandeis University. For all business/marketing inquiries regarding Fastball On SI, please reach out to Scott Neville: scott@moreviewsmedia.com

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