Bumble Inks NIL Deals with Cameron Brink, Jordan Chiles and Jada Williams
Ahead of two of the biggest sporting events of the year - March Madness this month and the 2024 Paris Olympics over the Summer - women-first dating app Bumble has expanded their NIL roster with some big names.
Pac-12 Player of the Year Cameron Brink of Stanford, Pac-12 All-Freshman star Jada Williams of Arizona and Olympic silver medalist gymnast Jordan Chiles of UCLA have signed partnerships with Bumble, joining an athlete roster of 50 women from 2023 that celebrated the 50th anniversary of Title IX.
To continue to extend Bumble’s growing investment in women student-athletes, Brink, Williams and Chiles were each given the opportunity to select another up-and-coming athlete of their choice to receive a Bumble NIL deal. They each selected teammates - Brink chose Brooke Demetre, Williams selected Breya Cunningham and Chiles picked Margzetta Frazier.
“Teaming up with Bumble and the other incredible athletes in this campaign is really special to me,” said Jordan Chiles. “Bumble’s continued commitment to empowering and spotlighting women athletes in a historically male-dominated industry is something I’m so proud to be a part of, and I hope this brings us one step closer to leveling the playing field for women in sports.”
Bumble's commitment to women athletes extends beyond financial support of a NIL deal. According to the brand, they will collaborate with athletes to provide mentorship, networking opportunities and personal development resources to help them navigate their careers and achieve their full potential inside and outside of their sport.
“While we’ve seen some progress in closing the equity gap in college sports, women continue to receive fewer sponsorships and lower compensation than their male counterparts,” said Christina Hardy, Bumble’s Director of Talent and Influencer. “By collaborating with these remarkable women, we are not only celebrating their achievements in sports but also amplifying their voice, continuing to challenge the status quo, and hopefully inspiring a new generation of women athletes.”
Brink and Williams await their teams' seeds in the upcoming NCAA Tournament, while Chiles is preparing for a return to the Olympic stage this Summer.
