Jordan Brand Plans Musical Starring NBA & WNBA Players

"Too Easy" the musical starring Jordan Brand athletes drops on July 19.

Atlanta Hawks guard Trae Young is among the stars in Jordan Brand's upcoming musical. | Dan Hamilton-Imagn Images

On Saturday morning, Jordan Brand gave the world a sneak peek at its first-ever musical. While the 30-second video does not explain everything, it sets the tone for what is to come.

According to Jordan Brand, the visual is all rhythm, confidence, and control. It hints at a bigger story, one that unfolds fully next week on July 19. For now, it's a glimpse into the mindset behind "Too Easy," the musical presented by Jordan Brand.

It's the shrug after a step-back three. The smirk after a no-look pass. The calm in the chaos. It's how our athletes move, how they win, and how they make the impossible look routine.

Jordan Brand unveils "Too Easy" ad ahead of Air Jordan 40 launch 🔥 pic.twitter.com/I6oFcrVsHa

— Sneaker News (@SneakerNews) July 12, 2025

Fans will spot NBA and WNBA stars in the trailer. Bam Adebayo, Paolo Banchero, Chris Paul, Trae Young, and Gabby Williams are among the hoopers who are set to star in the musical.

This teaser drops the same day as the highly anticipated launch of the Air Jordan 40 in "The Classic" colorway. For a brand that is always a few steps ahead of its competitors, this cannot be a mistake.

Throughout 2025, Jordan Brand has kept the sneaker community on its toes with the "40 Years of Greatness" campaign. Jumpman has been incredibly creative with its marketing, often reimagining history without the iconic Air Jordan 1.

This is 40 years of Air Jordan. ⭐ @jumpman23 ushers in a new era of technology while honoring the heritage of their iconic performance lineup with the Air Jordan 40 "The Classic." Engineered with a full-length Zoom strobel and adorned in premium leather, the AJ40 marries… pic.twitter.com/YXozIS0fuH

— Foot Locker (@footlocker) July 8, 2025

However, Jordan Brand also flashed its artistic side with the "Trial of Luka Doncic." It looks like Jumpman has reached cruising altitude in its artistic era.

While we wait for "Too Easy" the musical to drop next Saturday, online shoppers can stock up on Jordan Brand shoes and apparel at Jordan.com.

Stay locked into Sports Illustrated's Kicks On SI for all your footwear news from the NBA, WNBA, and beyond.

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