Gymshark Launches Its First Gym Shoe With R.A.D Collaboration

The Gymshark x R.A.D footwear collection launches on September 10 for $140 in adult sizes.
The Gymshark x R.A.D One V2 training shoe.
The Gymshark x R.A.D One V2 training shoe. | Gymshark

There is a new player in the sneaker game, expanding its major global presence in the gym to footwear. Two of the UK's biggest performance brands, Gymshark and R.A.D, have teamed up for a collection of two shoe models.

Gymshark, the worldwide gymwear brand and fitness community, has launched its first foray in the footwear space by tapping performance footwear brand R.A.D to bring to life the limited-edition One V2 and R-1 sneakers.

Both brands - founded by British Ben's - Ben Francis of Gymshark and Ben Massey of R.A.D have each level-upped their games with this collaboration.

The R.A.D One V2 is built for all-around training, delivering 360-degree stability for lifting, ultimate grip, durability, and flexibility, while the R-1 is a lightweight and versatile cross-training shoe, designed for gym, HIIT, and run training.

Arriving with Gymshark's logo and in the brand's trademark muted color palette - featuring White Silver, Weighted Purple, Pebble Gray, and Triple Black - the two new shoes each arrive for $150 in adult sizes.

"We knew that if we were to bring out a shoe, it needed to not only look great, but also one that was going to perform," Francis said. "One that the community would love and use both in and out of the gym."

"I've been a huge fan of what R.A.D has been doing from the outset - as a brand, Ben and the team have changed the game in the training footwear space," Francis continued.

"R.A.D shoes aren't just built for performance - they also look better than any other performance shoe you'll find on the gym floor.

This footwear collaboration comes ahead of Gymshark opening the brand's first North American flagship store in New York later this year. The Gymshark x R.A.D footwear collection launches on Sept. 10 at gymshark.com.

Stay locked into Sports Illustrated's Kicks On SI for all your footwear news from the gym and beyond.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com