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The Inside Story of Swing Align

Swing Align can help golfers of all skill levels, and the company story is unique and special. Here's how the brand got to this point.

In this week's episode, host Paul Liberatore interviews Chris McGinley, CEO of Swing Align. McGinley was previously the vice president of marketing for Acushnet, vice president of product for Honma, founder and CEO of Strand Sports (Swing Align) and the CEO of V1 Sports. An amazing career.

Swing Align's initial concept was developed by Allan Strand, who was a concert pianist, PGA Tour putting instructor and developer of Dandy Professional Putters, which were in the bags of 17 PGA Tour winners over the years. Strand was able to extensively study the swings of Vijay Singh, Ernie Els, Henrik Stenson and Gil Morgan. Golf swing mechanics became his obsession. Eventually, he concluded that the biggest commonality between the world’s top golf swings were arm and body connection, and proper rotation in both in the backswing and follow-through. 

Strand’s research culminated with the first Swing Align prototype. He pursued the project with the help of his friends on the PGA Tour until his untimely death in 2013. In 2017 the project was picked up by McGinley, a 30-year golf industry veteran, and Allan’s brother, Everett Strand. After a year of engineering and industrial design, McGinley and Everett Strand are confident that the Swing Align golf swing training device will contribute a significant, lasting impact on the performance of golfers at every skill level.


Watch the video interview above, and hit the play button below to listen. Look for more new episodes of "Behind the Brand" coming soon to the Morning Read Podcast Network