The Big 12 reportedly is exploring selling naming rights to the conference.

Selling Conference Naming Rights May Be a Necessary Concession for the Greater Good

A multibillion-dollar bill is coming due with the settlements of court cases and if these sorts of everything-is-for-sale gambits help schools avoid cutting or gutting Olympic sports, so be it.

Pat Forde
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The Big 12 reportedly is exploring selling naming rights to the conference.

Selling Conference Naming Rights May Be a Necessary Concession for the Greater Good

A multibillion-dollar bill is coming due with the settlements of court cases and if these sorts of everything-is-for-sale gambits help schools avoid cutting or gutting Olympic sports, so be it.

Pat Forde
|
Oregon quarterback Dillon Gabriel throws the ball during the Oregon Ducks’ Spring Game Saturday, April 27. 2024 at Autzen Stadium in Eugene, Ore.

2024 Big Ten Win Totals: Ohio State, Oregon Land Double Digit Win Totals

College football win totals for each Big Ten team this season, including Ohio State, who has the highest win total in the league as the Big Ten favorites.

Reed Wallach
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Dec 29, 2023; Arlington, Texas, USA; Ohio State Buckeyes head coach Ryan Day sings    Carmen Ohio    following the 14-3 loss to the Missouri Tigers in the Goodyear Cotton Bowl Classic at AT&T Stadium.

Big Ten Conference Championship Odds: Ohio State Slight Favorites Over New Member Oregon

Big Ten Conference Championship odds for the 2024 season with Ohio State taking the spot as favorite, but plenty of worthy contenders, including new member Oregon.

Reed Wallach
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Big 12, Conference USA Considering Selling Conferences’ Naming Rights, per Report

The school would reportedly keep the “12” but drop “Big” in favor of a sponsor’s name.

Dan Gartland
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Sep 10, 2016; Hattiesburg, MS, USA; A Southern Miss Golden Eagles helmet sits on the bench in the second half of their game against the Savannah State Tigers at M.M. Roberts Stadium. Southern Miss won, 56-0.

Southern Miss DB MJ Daniels Shot and Killed Tuesday Night

Patrick Andres
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Dec 27, 2023; Houston, TX, USA; Oklahoma State Cowboys running back Ollie Gordon II (0) celebrates his rushing touchdown with teammates against the Texas A&M Aggies in the second quarter at NRG Stadium. Mandatory Credit: Thomas Shea-USA TODAY Sports

2024 Big 12 Win Totals: How Many Games is Each Team Projected to Win in Revamped Big 12?

Reed Wallach
|

Jan 2, 2023; Pasadena, California, USA; Utah Utes quarterback Cameron Rising (7) warms up before the game between the Utah Utes and the Penn State Nittany Lions at Rose Bowl. Mandatory Credit: Jayne Kamin-Oncea-USA TODAY Sports

Big 12 Conference Championship Odds: Utah Favored in First Season in Conference with Cam Rising Returning

Reed Wallach
|

Everette Sands unexpectedly went viral after being mistaken for Vince Young.

College Football Coach Had Perfect Tweet After His Viral Interview on Golf Channel

Mike McDaniel
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Clemson quarterback Cade Klubnik (2) reacts after Clemson running back Peyton Streko (23) ran in a touchdown during the Spring football game in Clemson, S.C. Saturday, April 6, 2024.

2024 ACC Win Totals: Odds for Each Team in the New-Look Conference

Reed Wallach
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Jan 8, 2024; Houston, TX, USA; The 2024 CFP logo on the field before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium.

College Football Playoff Schedule Released for 2024 Season

Madison Williams
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Apr 20, 2024; Tallahassee, Florida, USA; Florida State Seminoles quarterback DJ Uiagalelei (4) during the Spring Showcase at Doak S. Campbell Stadium. Mandatory Credit: Melina Myers-USA TODAY Sports

ACC Conference Championship Odds (Florida State Favored to Repeat as Champions with DJ Uiagalelei Uunder Center)

Reed Wallach
|

Georgia quarterback Carson Beck (15) throws a pass during the G-Day spring football game in Athens, Ga., on Saturday, April 13, 2024.

2024 National Championship Odds: Georgia Favored to Win First Expanded College Football Playoff

Reed Wallach
|

College football rosters are the biggest of any Division I sport.

It’s Time to Rethink College Football’s Bloated Roster Sizes

Pat Forde
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Recruit Brayden Jacobs during the Spring football game in Clemson, S.C. Saturday, April 6, 2024.

Dabo Swinney Appears to Forget Recruit's Name During Official Visit

Stephen Douglas
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Nov 19, 2022; Charlottesville, Virginia, US; A commemorative card and light up bracelet rest on a seat before a memorial service for University of Virginia football players Lavel Davis Jr., D Sean Perry and Devin Chandler at John Paul Jones Arena at the school in Charlottesville, Va., Saturday, Nov. 19, 2022.

University of Virginia Settles With Families of 2022 Shooting Victims for $9 Million

Patrick Andres
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Apr 13, 2024; University Park, PA, USA; Penn State Nittany Lions head coach James Franklin shakes the hands of fans following the conclusion of the Blue White spring game at Beaver Stadium. The White team defeated the Blue team 27-0. Mandatory Credit: Matthew O'Haren-USA TODAY Sports

Former Penn State Football Team Doctor Wins $5.25 Million Lawsuit Against University

Mike McDaniel
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Oklahoma coach Brent Venables and the Sooners join the SEC this season.

The Most Interesting Year in SEC History Is on the Horizon

Pat Forde
|

College sports will soon have a new model with money going directly to athletes.

Why It’s Time to Embrace a New Structure For College Sports

Michael Rosenberg
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Cubs starting pitcher Shota Imanaga bumps fists with teammates in the dugout following an outing in April.

The Moment Shota Imanaga Knew He Wanted to Join Cubs Has CFB Fans Confused

Tom Dierberger
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FEATURED

College sports are entering a new era after the power-conferences schools and NCAA settled the House vs. the NCAA lawsuit.

How We Got to Pay-for-Play in College Sports

Pat Forde
|

Colorado Buffaloes star Travis Hunter makes plays on both sides of the ball.

Top 25 Prospects for the 2025 NFL Draft

Matt Verderame
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NCAA president Charlie Baker needs to do what he can to make it as fair as possible for everyone and not just another deal that caters to the most powerful elements of college athletics.

NCAA Power Conferences Try to Force Unequal Deal on the Less Powerful in Lawsuit Settlements

Pat Forde
|

Quinn Ewers, Travis Hunter and Donovan Edwards are the cover athletes for the upcoming EA Sports College Football 25 video game.

EA Sports Officially Announces Cover Athletes for ‘College Football 25’ Video Game

Mike McDaniel
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Oct 7, 2023; Tempe, Arizona, USA; Colorado Buffaloes cornerback Cormani McClain (1).

Former Five-Star Recruit Cormani McClain Transfers From Colorado to Florida, per Report

Patrick Andres
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Oct 21, 2023; Columbus, Ohio, USA; The ESPN College Gameday crew broadcasts from the field.

College GameDay Announces First Two Destinations for 2024 Season

Patrick Andres
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NFL Combine: Caleb Williams Opens Up Amid Speculation and Assumptions

NFL Combine: Caleb Williams Opens Up Amid Speculation and Assumptions

Richard Johnson
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Gluttony by the Big Ten and SEC Would Be Catastrophic for College Sports

Gluttony by the Big Ten and SEC Would Be Catastrophic for College Sports

Pat Forde
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NFL Combine: Brock Bowers Wants to Follow Rob Gronkowski’s NFL Path

NFL Combine: Brock Bowers Wants to Follow Rob Gronkowski’s NFL Path

Richard Johnson
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SEC, Big Ten Would Benefit From Latest College Football Playoff 14-Team Expansion Model

SEC, Big Ten Would Benefit From Latest College Football Playoff 14-Team Expansion Model

Pat Forde
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College Football Playoff Expansion Will Further Enrich Big Conferences

College Football Playoff Expansion Will Further Enrich Big Conferences

Pat Forde
|

ACC Says Florida State’s Lawsuit in Florida Should Not Move Forward

ACC Says Florida State’s Lawsuit in Florida Should Not Move Forward

Pat Forde
|

Post–Super Bowl 2024 NFL Mock Draft: First-Round Picks and Predictions for All 32 Teams

Post–Super Bowl 2024 NFL Mock Draft: First-Round Picks and Predictions for All 32 Teams

Luke Easterling
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Why the 2018 College Football Coaching Cycle Was a Flaming Disaster

Why the 2018 College Football Coaching Cycle Was a Flaming Disaster

Pat Forde
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Tennessee’s Lawsuit Against NCAA Opens Public Fight Over Rules Enforcement

Tennessee’s Lawsuit Against NCAA Opens Public Fight Over Rules Enforcement

Pat Forde
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