The Ultimate Fighting Championship on Monday announced a television deal with Inner Mongolia Television that will mark the first time in history UFC will be seen on TV in China, continuing the promotion's global expansion.
"Obviously China is a huge market and the Chinese understand the martial arts probably better than anyone else in the world. It's a no brainer that UFC programming will be appreciated in China, and will become a big hit for the NMTV network," said Dana White, UFC President.
Inner Mongolia Television, known as NMTV, is a network broadcast station available in 80 million households, with the potential to reach 240 million viewers throughout all the provinces of China. Starting this month, NMTV will air up to 16 hours of UFC programming per month, including the trademark shows The Ultimate Fighter, UFC Unleashed and UFC All Access, with an option to air recent UFC pay-per-view event telecasts.
With this deal, NMTV will air between one to four hours of UFC programming each week on Saturday and Sundays between 1:30 -- 5:30pm local time, broadcast in languages specific to each province.