What does the future hold for Jay-Z's Roc Nation Sports?

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Geno Smith (left) and Robinson Cano are two of Jay Z's high-profile clients at Roc Nation Sports.

Geno Smith (left) and Robinson Cano are two of Jay Z's high-profile clients at Roc Nation Sports.

But if Carter wants Roc Nation Sports to grow into a deep and multifaceted agency, he'll need to prove himself more thoroughly as a sports agent. While that could be a challenge, don't underestimate the ability of the Jay Z empire to woo both veteran and rookie players to the up-and-coming agency.