NBA Social Rankings: Who Won The Week?

Welcome back to The Crossover’s weekly social media power rankings, where we determine who won the week off the court. The 12th week of the NBA season was another incredible one for the Sixers’ franchise center, and for All-Star voting campaigns. We’ll rank performances from best to worst. Here’s how the week shook out:
1. Joel Embiid
The Process did the impossible, following up one of the greatest weeks in NBA social media history with another dominating performance.
He used a cold take about him being a bust to get votes for the All-Star Game.
Joel Embiid #NBAVote https://t.co/rRIR0RzVIQ
— Joel Embiid (@JoelEmbiid) January 9, 2017
He totally owned Mia Khalifa.
Lesson learned: don't mess with the Sixers pic.twitter.com/Ae2SfMBx4p
— Mia K. (@miakhalifa) January 9, 2017
He even got a vote from The Game!
To play the game you gotta go through The Process ... #NBAVote https://t.co/PzD3Qa46H6
— Triple H (@TripleH) January 13, 2017
Then he DANCED after a win.
#NBAVote Joel Embiid pic.twitter.com/bNzIpcAub7
— Christian Crosby (@ChristianCrosby) January 12, 2017
…and congratulated T.J. McConnell on his game-winner by setting his Instagram location to “Shirley Temple.” Of course, he also sneak-dissed the Knicks.
We might have to re-name these rankings after "The Process".
2. New York Knicks
Who knew the Knicks had a sense of humor? After Derrick Rose went AWOL, they fired off two incredible tweets. The PR staff’s worst nightmare, sure, but a heroic act for the rest of mankind.
The Knicks ironically used a photo of Derrick Rose boarding a train in a travel advertisement https://t.co/WOYkWOP4Ab pic.twitter.com/QHfyrUiXbz
— SI Media (@SISportsMedia) January 10, 2017

3. Sam Hinkie
I got you
— Sam Hinkie (@samhinkie) January 10, 2017
See you in NOLA
Joel Embiid #NBAVote https://t.co/grCPULyDcH
This one broke the Internet.
4. Timofey Mozgov
For weeks, the Lakers center has been sending out Instagram photos of Jordan Clarkson’s pants. It’s one of the best things the NBA social scene has going right now.
5. Sacramento Kings
Look, calling Warriors fans “bandwagon fans” has become pretty common these days. We’re oversaturated with these disses. It seems like every team has a “bandwagon fan” cam. So what do the Kings do? They innovate, like always. They come up with fire content on one of the best social accounts in the game right now.
6. Kawhi Leonard
Must have looped this 72 times over the past few days.
7. Atlanta Hawks
I shed real tears watching this.
8. Smash Mouth

Hey now, he’s an All-Star. This take’s so hot, it’s like you’re walking on the sun. Look, at first I wasn’t sure about Draymond’s candidacy. Now, I’m a believer.
9. D'Angelo Russell
D'Angelo Russell does not want to shoot around in San Antonio because there are bats in the arena. "Where's Ginobili when you need him?" pic.twitter.com/CVaLW0CKw1
— Kenny Ducey (@KennyDucey) January 12, 2017
Bats must love a winning culture.
10. Matt Bonner
We’ll miss you, Red Mamba.
