Salvation Army sees increased donations after Ezekiel Elliott touchdown celebration

Elliott helped the charity earn some more donations with his leap on Sunday.
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Cowboys running back Ezekiel Elliott helped the Salvation Army raise some money with his touchdown celebration on Sunday night.

Lt. Col. Ron Busroe of the Salvation Army told ESPN’s Darren Rovell that the organization saw a 61% increase in online donations from last Sunday and Monday thanks to Elliott’s leap into their kettle. They brought in $182,000 online in the 12 1/2 hours following the leap.

Elliott celebrated a two-yard touchdown run during the second quarter of the Cowboys’ 27–20 win over Tampa Bay on Sunday night by jumping into the red kettle, earning a 15-yard penalty for for unsportsmanlike conduct. The league said it would not fine him.

The rookie running back also wrote on Twitter that he would make a donation to the charity himself.

“I mean it’s just sitting there right in the end zone, you know. It’s the perfect celebration,” Elliott said of his celebration Sunday. “They’re one of our biggest partners, so I had to show them a little bit of love.”

It’s the season of giving, and Elliott is certainly doing his part.

– Kenny Ducey