After the success of the NFL’s "My Cleats, My Cause" campaign last season, the league will bring back its popular customized cleats event this season, a league source told The MMQB.
NFL players will be allowed to wear customized cleats that reflect their commitment to charitable causes during Week 13 games. They were allowed to do this during Week 13 last season, in a story first reported by SI.com.
This is part of a continued effort by the league to relax its rigid uniform policy that has long been in place. Earlier this month, a league memo informed teams that players will be allowed to wear personalized cleats during “pre-game activities prior to team warmups.” The memo, first reported by ESPN and obtained by The MMQB, also states players can wear solid black, white or a secondary team color rather than the previous rule of the dominant color that had been declared pre-game by the team.
Furthermore, the league will allow different colored cleats, shoelaces and wristbands during Weeks 5-7 of this season as part of its “Crucial Catch” campaign. Weeks 5-7 fall in the month of October, which since 2009 had been the league’s month for breast cancer awareness. That will change this season as teams and players will be able to choose from various cancers to highlight and support awareness for.
Nearly 500 players supported myriad causes during the “My Cleats, My Cause” campaign last year, from battling diseases and illnesses to supporting clean water and local Boys and Girls Clubs. A league source indicated that no fewer than 1,300 players have expressed interest in the campaign this season. Stories promoting individual player’s causes will begin during Week 8.
The best of the NFL's custom cleats for charity in Week 13
Huddle Up for Life, an organization that funds colon cancer research. Prescott lost his mom to colon cancer in 2013.
Society for the Prevention of Cruelty to Animals (SPCA) of Texas
Midwest Athletes Against Childhood Cancer (MACC)
Von's Vision, Miller's charity that gives glasses to children in need.
Breast cancer awareness. Williams lost his mother to breast cancer in 2014.
Big Brothers Big Sisters
The Brees Dream Foundation, which improves the quality of life for cancer patients.
International Justice Mission
Blanket Coverage, Sherman's foundation that provides school supplies and clothing to children in need.
Emmanuel Sanders Foundation, supporting homeless families in America.
Vernon Davis Foundation for the Arts
Angel Flight Soars, which provides free flights for families needing medical treatment.
Pulmonary Fibrosis Foundation. Howard's father, nicknamed "Doc," died from the disease in 2007.
Valley Children's Healthcare and promoting neonatal care.
First Down Fund, Fitzgerald's organization that funds positive activities for children.
Still Strong Foundation, which fights childhood cancer.
RISE, an organization that promotes racial equality and social progress through sports.
Juvenile Diabetes Research Foundation
Aid to Victims of Domestic Abuse (AVDA) of Texas
Ronald McDonald House, fighting childhood cancer.
The HEARTest Yard, which supports children with congenital heart defects.
Olmsted Center for Sight, helping the blind and visually impaired.
Phoenix Children's Hospital
American Heart Association
Mothers Against Drunk Driving (MADD)
Leukemia & Lymphoma Society, an organization that funds Hodgkin's lymphoma research. Berry was diagnosed with the disease in 2014 but is now cancer-free.
Fam 1st Family Foundation, an organization that empowers and educates youth in the Bay Area.
Jackson in Action 83 Foundation, an organization that provides support to military families.
Cystic Fibrosis Foundation
Southern Youth Sports Association - Pensacola
American Diabetes Association
Children's Healthcare of Atlanta
Only one player is known to have been fined for his cleats during Week 13 last year. Former Eagles receiver Dorial Green-Beckham wore Yeezy cleats by rapper Kanye West. Green-Beckham claimed he wore the cleats for the Yeezy Foundation, but that didn’t pass with the league and he was fined $6,076 for wearing unapproved cleats.