Cowboys Announce Halftime Performer for 2025 Thanksgiving Game

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Rapper-turned-country-star Post Malone will headline the Cowboys' annual Thanksgiving halftime show, the team announced Sunday.
"I'm from Texas. I grew up a Cowboys fan and have been watching this halftime show for years," Post Malone said in a statement. "It's a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people."
The annual Thanksgiving show marks the launch of the Salvation Army's Red Kettle Campaign.
Thursday November 27th 💙 @DallasCowboys Thanksgiving Halftime Show at @ATTStadium for The Salvation Army’s #RedKettleKickoff !!! 🍻 pic.twitter.com/gHTKhCCBDR
— Post Malone (@PostMalone) November 16, 2025
"The Red Kettle Campaign is more than a tradition—it's a lifeline," added Charlotte Jones, Cowboys chief brand officer and co-owner. "Every ring of a bell is a reminder that small acts of generosity can spark real joy. We're proud to stand with The Salvation Army once again and are so excited for our biggest fan, Post Malone, to share his immense talent and energy with fans nationwide."
In his music career, Post Malone has racked up 11 Billboard Music Awards, five American Music Awards, six MTV Video Music Awards and 18 Grammy Award nominations. He released his first country album, F-1 Trillion, in August 2024.
The Cowboys will play this year's Thanksgiving game vs. the Chiefs, starting at 4:30 p.m. ET on Nov. 27.
List of Cowboys Thanksgiving halftime performers
Post Malone's performance will mark the 29th iteration of the Cowboys' Thanksgiving halftime show. Here's a look at who took the stage before him:
Performer | Year |
|---|---|
Lainey Wilson, Jelly Roll | 2024 |
Dolly Parton | 2023 |
Jonas Brothers | 2022 |
Luke Combs | 2021 |
Kane Brown | 2020 |
Ellie Goulding | 2019 |
Meghan Trainor | 2018 |
Thomas Rhett | 2017 |
Eric Church | 2016 |
Luke Bryan | 2015 |
Pitbull | 2014 |
Selena Gomez | 2013 |
Kenny Chesney | 2012 |
Enrique Iglesias | 2011 |
Keith Urban | 2010 |
Daughtry | 2009 |
Jonas Brothers | 2008 |
Kelly Clarkson | 2007 |
Carrie Underwood | 2006 |
Sheryl Crow | 2005 |
Destiny's Child | 2004 |
Toby Keith | 2003 |
LeAnn Rimes | 2002 |
Creed | 2001 |
Jessica Simpson, Billy Gilman | 2000 |
Clint Black | 1999 |
Randy Travis | 1998 |
Reba McEntire | 1997 |
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Brigid Kennedy is a contributor to the Breaking and Trending News team at Sports Illustrated. Before joining SI in November 2024, she covered political news, sporting news and culture at TheWeek.com before moving to Livingetc, an interior design magazine. She is a graduate of Syracuse University, dual majoring in television, radio and film (from the Newhouse School of Public Communications) and marketing managment (from the Whitman School of Management). Offline, she enjoys going to the movies, reading and watching the Steelers.