Peacock Will Increase Subscription Prices Again Ahead of the Paris Olympics

The streaming platform is going to cost subscribers $7.99 per month with ads.
A Peacock sideline reporter holds a microphone with the NBC Peacock logo during Michigan State's
A Peacock sideline reporter holds a microphone with the NBC Peacock logo during Michigan State's / Nick King/Lansing State Journal / USA
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Peacock is getting a price hike, as Comcast is going to increase the price of subscriptions for its streaming app by two dollars ahead of the Paris Olympics. It will mark the second time the streamer's cost will go up in a year. It will now cost $7.99 for the version with ads and $13.99 for the ad-free version.

Peacock originally launched in 2020 at just $4.99 per month, and it was $9.99 per month as recently as last spring. Not long after it was announced that the streamer would carry the first online exclusive NFL playoff game, they raised the prices to $5.99 and $11.99. People complained, but the experiment was deemed a success as 23 million people tuned in to watch.

Now they're doing the same thing ahead of the Olympics, which begin on July 26 and run through Aug. 11. The plan is to make every event available to stream live and on-demand and fans will have the ability to watch up to four events at once. NBC has the broadcast rights for the Olympics through 2032.

Peacock is clearly using sports as the main selling point of their streaming service with NFL, Olympics and even WWE, but it's also their excuse to raise prices. How else do you expect them to pay for something like the Philadelphia Eagles' season-opener in Mexico or the Olympic broadcast rights which they currently have through 2032?

If you do end up subscribing to Peacock because of live sports make sure to get your money's worth by checking out shows like Poker Face, Mrs. Davis, Twisted Metal, Paul T. Goldman and The Traitors. Just don't tell anyone because they might raise the prices again.

Stephen Douglas


Stephen Douglas is a Senior Writer on the Breaking & Trending News Team at Sports Illustrated. He has been in journalism and media since 2008, and now casts a wide net with coverage across all sports. Stephen spent more than a decade with The Big Lead and has previously written for Uproxx and The Sporting News. He has three children, two degrees and one now unverified Twitter account.