Bronny James turns heads before Cooper Flagg showdown with super expensive backpack

Thursday night’s NBA Summer League game between the Los Angeles Lakers and the Dallas Mavericks is as hot as the Las Vegas weather with prices reaching this year’s NBA Finals levels. Bronny James took some attention of his big machup with much-hyped No. 1 pick Cooper Flagg off the game with his bag while arriving at the Thomas & Mack Center.
The son of LeBron James finished his rookie NBA season playing alongside his billionaire dad. He himself is on a 4-year, $7.9 million contract. He can afford some of the nicer things, even if he still lives at home in his dad’s unreal LA compound.
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Bronny was recently seen with his girlfriend Parker Whitfield on a family trip to Hawaii living an NBA offseason lifestyle.
For the second game for the Lakers this summer, Bronny showed up in style with a Louis Vuitton Virgil Christopher Prism Backpack which can go for on average over $5k.
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Bronny James brought the Virgil Louie bag ahead of the Lakers' matchup against No. 1 pick Cooper Flagg and the Mavericks 🔥 pic.twitter.com/UsHXntOgCJ
— Yahoo Sports (@YahooSports) July 10, 2025
Now, that’s a way to come to work in style for the 20 year old.
It’s also a bit different from when he was a teenager rocking the biggest backpack ever.
Bronny James got the biggest backpack in America 🤣 (via mrs_savannahrj/IG) pic.twitter.com/SNDIVdGytM
— Overtime (@overtime) August 21, 2018
How times and money have changed for him.
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Matt Ryan is a dedicated sports journalist with over 20 years of experience in digital and linear media. After receiving a Masters in Journalism from USC, he’s worked for Fox Sports, NBC Sports, Yahoo Sports, USA Today Sports Media Group, and Bally Sports, while holding various leadership roles along the way.