Browns post cryptic 4-word Shedeur Sanders tweet implying QB1 future

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Shedeur Sanders will be the Cleveland Browns starting quarterback.
No, that's not what head coach Kevin Stefanski said after the rookie quarterback's electric debut performance in a 30-10 victory over the Carolina Panthers, but it's apparently what Nike believes, and the Browns' official X, formerly Twitter, handle seemed to agree.
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Sanders, 23, who became the first college football athlete to sign a NIL deal with the sports apparel giant last year, got the hype machine rolling with the brand after the game, dropping this controversial ad, "Only a matter of Time," accompanied by the former Colorado Buffaloes standout signature celebration after throwing for one of his two touchdowns (with an impressive 106.9 passer rating).
Many big-time athletes and celebrities, most notably Browns die-hard fan LeBron James, concurred with the sentiment.
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When you get your opportunity, create your next one. pic.twitter.com/YiHJUJAiov
— Nike Football (@usnikefootball) August 9, 2025
The Browns X handle reposted it, captioning there's, "all in due time."
all in due time ⌚️ https://t.co/vnzi8LU4pI
— Cleveland Browns (@Browns) August 9, 2025
Stefanski did certainly seem to change his tune after the promising start, noting, "He'll get a ton of reps next week as well. That's all part of our development of our young players."

Browns general manager Andrew Berry certainly seemed pleased too, hanging on the sidelines with the most talked about fifth round pick in the history of the NFL.
Andrew Berry looking like a proud Unc pic.twitter.com/qRc1mFmhwA
— Chuck (@2Kalculated_) August 9, 2025
It certainly helps that Kenny Pickett and Dillon Gabriel are both nursing injuries, although at this point, it seems like Gabriel is certainly the odd man out. Joe Flacco is the incumbent starter, but Browns and NFL fans desperately want to see Sanders overtake the Super Bowl-winning veteran, on his second stint with the franchise after leading them to the playoffs last time.

The Browns face the defending Super Bowl champs, the Philadelphia Eagles, next. So if Sanders can perform well against a much sterner test, even if it is mostly backups, the fervor to make Deion Sanders' son the starter will only intensify.
All in due time, apparentely. Browns fans just want that time to be Week 1 against Joe Burrow and the Cincinnati Bengals.

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Matthew Graham has over 20 years of media experience and oversees The Athlete Lifestyle On SI. He has had previous leadership roles at NBC Sports, Yahoo, and USA TODAY, where he co-founded For The Win (named Best Mobile Site by Digiday). He has also written for ESPN, Cosmopolitan, US Weekly, People, E! Online, and FHM, covering major sports and entertainment events like the Oscars, the Golden Globes, NBA Finals, Super Bowl, and winning the Yahoo Superstar Award for coverage of the Olympics.