Apple Could Dive Further Into Formula 1 Partnership After Success of ‘F1’ Film

Is Apple ready to take another big swing in the world of live sports?

Apple CEO Tim Cook might be ready to take the next step in the tech company’s relationship with Formula 1. / Arturo Holmes/WireImage

The United States broadcast rights for Formula 1 could be set for a bidding war.

According to a report from Samuel Agini and Michael Acton at the Financial Times, Apple is in discussion with the racing series to take over the rights to broadcast Formula 1 in the United States. Those rights are currently held by Disney’s ESPN, but their agreement ends at the conclusion of this season.

Apple has already established extremely close ties with Formula 1, having recently produced the film F1 starring Brad Pitt with a huge buy-in from both the drivers and the ownership groups of the racing league. Should Apple go through with the deal, it would add another heavy hitter to the tech company’s growing roster of sports rights, which currently includes Major League Soccer and a weekly package of MLB games.

Beyond Apple, it would not be surprising to see Netflix, whose documentary series Drive to Survive helped spark interest in the sport in the United States, make a bid for the broadcast rights moving forward.

According to the Financial Times, ESPN currently pays roughly $85 million per year for the rights to broadcast Formula 1 in the U.S. That number is expected to drastically increase with the next deal, regardless of which company ultimately lands the prize.

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