By Marc Weinreich
January 15, 2014

Screaming a brand name during an audible in an AFC Championship game would be worth betwen $150,,00 and $500,000 in ad revenue for the sponsored company, according to stats from sponsorship evaluation companies obtained by ESPN. (Craig F. Walker/Getty Images) Peyton Manning's affinity for yelling "Omaha" at the line of scrimmage could pay off. (Craig F. Walker/Getty Images)

An Omaha Steaks official has confirmed to Darren Rovell of ESPN that the company may offer Denver Broncos quarterback Peyton Manning an endorsement deal because of his affinity for yelling "Omaha" at the line of scrimmage.

As Rovell points out, the idea was first conceived by the company on Sunday after the 13-time Pro Bowler and Super Bowl champion screamed "Omaha!" repeatedly at the line of scrimmage during a victory against the San Diego Chargers to advance to the AFC Championship game. A Denver Post report, citing an video, reported Manning shouted the Nebraska city's name 44 times during the game.

Omaha Steaks senior vice president Todd Simon, whose family owns the brand, said the company "would consider a deal" if it made sense financially for both sides:

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From Rovell's report:

"Omaha Steaks is always looking for awesome promotional opportunities that get our brand in front of customers and potential customers. So if the economics were right, Omaha Steaks would consider a deal with Mr. Manning, especially given his apparent affinity for Omaha."

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The city hasn't shied away from Manning's use of its name. Omaha's tourism bureau tweeted Sunday that it appreciated "the love from #PeytonManning."

"I think it shows Peyton Manning really loves Omaha," Mayor Jean Stothert told the Denver Post on Monday. "I'll personally take him on a tour. He has an official invitation now."
had previously said

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