The popular YouTube channel ArsenalFanTV has been forced to rebrand their channel, as the club reportedly looks to protect its brand image.
The channel - now branded simply as AFTV across social media - has enjoyed a surge in popularity in recent seasons with host Robbie Lyle interviewing Arsenal fans straight after each game, whether good or bad.
The animated reactions of fans have been a hit with the viewers, with several regular contributors achieving a cult following and minor fame for their rants.
However, the channel has been a polarising one for the club and its fan base. A report from The Sun now claims that Arsenal held talks with the YouTube channel's representatives concerning the unauthorised use of 'Arsenal' in their audio and visual recordings giving the club a bad image.
Reports also suggest that as well as holding talks with the channel, the club sent a cease and desist letter to the channel in an attempt to protect the club's branding.
It looks as though Arsenal have now finally had enough of the channel's antics and have furthered their association with the channel.
With over 820k subscribers and over 487.5m views worldwide, the channel reaches a wide audience and the club are clearly concerned with protecting a positive image of the club.
After an opening day defeat, Arsenal fans will be hoping there will be more positive talking points discussed on the channel after their next Premier League game against Chelsea on Saturday evening.