Chelsea have launched their brand new Nike third kit for the 2019/20, with the black strip continuing with the 1990s throwback vibe the sportswear giant has been producing this year.
The Nike ‘Futura’ logo is a definite blast from the past, while the bright orange trim is a nod to the famous Chelsea away kit from 1994 to 1996, with Ruud Gullit among its most noted wearers.
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Ambitious. Iconic. Forever Chelsea. ⠀ Inspired by the era that saw the South London club begin their journey on Europe’s biggest stage, @chelseafc's third shirt features colors and designs from iconic ‘90s kits. New classics that celebrate club heritage while pushing the game forward, the 2019/2020 Third Kits are available today on Nike.com/Football. ⠀ #chelseafc #cfc #chelsea #alwaysforward #nikefootball #nikesoccer #nike #football #soccer
“You can see the ‘90s influence in fashion at the moment and I think the kit will appeal to pretty much everyone,” Mason Mount told ChelseaFC.com.
“Younger fans will like that it has a streetwear vibe and older fans will appreciate the sentimentality, remembering club legends who donned the famous shirt and their memories of going to games.”
The black shirt, which also features an embossed ‘CFC’ pattern running in diagonal lines across – even using the same font as ‘90s matchday programmes, will be paired with black shorts and bright orange socks to complete the look.
Introducing the new @nikefootball 2019/20 third kit!— Chelsea FC (@ChelseaFC) September 4, 2019
Taking inspiration from the 1990s, the shirt features colours from one of the club’s most unforgettable away strips and the Nike Futura logo reflecting iconic kits of the past. #ITSACHELSEATHING
👉 https://t.co/lnBtcXDP8A pic.twitter.com/nq1vzPTEfK
Home-grown Chelsea striker Tammy Abraham is prominently featured in the launch. The 21-year-old has made a flying start to his debut season in the first team and has already scored four Premier League goals in as many appearances for Frank Lampard’s team.