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Bill Belichick Immediately Won Over UNC Fans With Message About Rival Duke

Andy Nesbitt

Bill Belichick shared his first words as a little kid were "beat Duke."
Bill Belichick shared his first words as a little kid were "beat Duke." / @ESPN
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Bill Belichick was officially introduced as the new head football coach at the University of North Carolina on Thursday and it didn't take him long to win over Tar Heels fans with a fun message about their bitter rival, the Duke Blue Devils.

Belichick kicked off his press conference talking about his early childhood days that he spent living in Chapel Hill when his dad, Steve, was an assistant coach with the football team. Belichick said he doesn't remember much from back then because he was so young but he shared that he's been told many times by his family that his first words were: Beat Duke.

Here's that moment:

Belichick is going to fit in pretty well at his new home.

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Andy Nesbitt
ANDY NESBITT

Andy Nesbitt is the assistant managing editor of audience engagement at Sports Illustrated. He works closely with the Breaking and Trending News team to shape SI’s daily coverage across all sports. A 20-year veteran of the sports media business, he has worked for Fox Sports, For the Win, The Boston Globe and NBC Sports, having joined SI in February 2023. Nesbitt is a golf fanatic who desperately wants to see the Super Bowl played on a Saturday night.

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