Texas has been the No. 1 team on Forbes' most valuable programs list since 2009. With a school-friendly television deal, a die-hard fan base and unparalleled merchandise sales, the Longhorns again blew away the rest of the field.
The Longhorns are valued at $131 million in 2014, with $113 million in revenue and $74 million in profit. Perhaps the most surprising note from the Forbes report is Texas' profits actually dipped by $11 million this season - which they attribute to the transition from head coach Mack Brown to Charlie Strong. In its first season under Strong, Texas finished 6-6 and will play in the Texas Bowl against Arkansas on Dec. 29.
Texas' $113 million in revenue was again far and away greater than the rest of the schools in the nation, with no other school topping $100 million. Alabama, the No. 4 most valuable program, brought in $95 million. It was the third straight year that the Longhorns topped the $100 million mark.
The second most valuable program according to Forbes is the Notre Dame Fighting Irish - the team Texas overtook for the top spot in 2009. Michigan, Alabama and LSU round out the top five. The full list can be seen here.
- Josh Sanchez