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The NFL Reason Why Deion Sanders Quickly Signed Colorado Buffaloes Contract Extension

Just over one month after signing a record-breaking contract extension with the Colorado Buffaloes, coach Deion Sanders opened up on why he wasn't interested in following his sons to the NFL. "Coach Prime" signed with the Buffs only weeks before the NFL Draft.
Apr 19, 2025; Boulder, CO, USA; Colorado Buffaloes head coach Deion Sanders during the spring game at Folsom Field. Mandatory Credit: Isaiah J. Downing-Imagn Images
Apr 19, 2025; Boulder, CO, USA; Colorado Buffaloes head coach Deion Sanders during the spring game at Folsom Field. Mandatory Credit: Isaiah J. Downing-Imagn Images | Isaiah J. Downing-Imagn Images

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About three months after the conclusion of his second season leading the Colorado Buffaloes, coach Deion Sanders signed a five-year, $54 million contract extension in late March, keeping "Coach Prime" in Boulder through the 2029 college football season.

Sanders had been loosely linked to multiple NFL head coach openings, namely the Dallas Cowboys and Las Vegas Raiders. Neither were particularly serious, and some speculated "Coach Prime" was using the NFL openings to leverage his Colorado deal.

Earlier this week, Sanders was a keynote speaker at Epicor Insights, an annual technology conference hosted in Las Vegas. There, he was asked about his recent contract extension.

Apr 4, 2025; Boulder, CO, USA; Colorado Buffaloes head coach Deion Sanders speaks to the media at the University of Colorado
Apr 4, 2025; Boulder, CO, USA; Colorado Buffaloes head coach Deion Sanders speaks to the media at the University of Colorado NFL Showcase at the CU Indoor Practice Facility. Mandatory Credit: Michael Ciaglo-Imagn Images | Michael Ciaglo-Imagn Images

"I love it," Sanders said. "I tried to hurry up and sign the deal. First of all, I wanted to get my (assistant) coaches straight and NIL (name, image and likeness) stuff straight because that's going crazy right now."

As Sanders mentioned, improving his coaching staff was a priority after the conclusion of the 2024 season. Defensive coordinator Robert Livingston signed a two-year contract extension and Colorado added running backs coach Marshall Faulk, defensive line coach Domata Peko and co-offensive line coach Andre Gurode to the staff.

Sanders added that he didn't want NFL coaches thinking that he wanted their jobs ahead of his sons landing in the league. Late last month, the Cleveland Browns selected quarterback Shedeur Sanders in the fifth round of the NFL Draft, and safety Shilo Sanders signed an undrafted free-agent contract with the Tampa Bay Buccaneers.

"The pros thinking that I wanted their jobs and treating my kids unfairly, I didn't want that to happen," Deion Sanders said. "That's kind of why I signed expeditiously to get that over with."

MORE: Shedeur Sanders' Wants To Build Colorado Buffaloes Into 'Super Team' With NIL

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MORE: NFL Insider Reveals Shedeur Sanders' Standing In Cleveland Browns Quarterback Battle

Sanders' latest comments reaffirm his desire to stay in Boulder for the long haul, although his next season will certainly have its challenges with Shedeur now with the Browns and Heisman Trophy winner Travis Hunter beginning his NFL career with the Jacksonville Jaguars. Still, "Coach Prime" has shared that he believes the Buffs are a better overall team now compared to last season.

"I told y'all I wasn't going nowhere, I don't know why y'all wouldn't believe me," Sanders said in April. "I'd cry to you before I lie to you. I love it here. I adore it here."

Soon after signing, Sanders said he remains committed to "bringing greatness" to Colorado.

"I’m excited for the opportunity to continue building something special here at Colorado,” Deion Sanders said. “We’ve just scratched the surface of what this program can be. It’s not just about football; it’s about developing young men who are ready to take on the world. I’m committed to bringing greatness to this university, on and off the field. We’ve got work to do, and I wouldn’t want to be anywhere else but here, making history with these incredible players and this passionate fan base."


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Jack Carlough
JACK CARLOUGH

Jack Carlough is lead reporter for Colorado Buffaloes on SI. Jack graduated from the University of Colorado with a bachelor's degree in journalism and minors in business and sports media. Born and raised in the Boulder area, Jack began covering Colorado athletics in 2018 and was the head sports editor of the CU Independent during his college career. More recently, he spent over three years as the managing editor of the USA Today Sports Network's Colorado Buffaloes Wire, where he covered Colorado's hiring of head football coach Deion Sanders. Other publications Jack has written for include the Boulder Daily Camera, Left Hand Valley Courier and SB Nation’s Ralphie Report. In 2022, the Colorado Press Association awarded Jack second place in its annual Class 5 Best Sports Column Writing category.