Wisconsin Badgers could see fewer player transfers under new NCAA revenue sharing model

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College sports are entering a new era following the NCAA's settlement in the House case, which establishes a revenue sharing model and a salary cap for athletics programs.
That new system could lead to fewer players entering the transfer portal, either to leave Wisconsin or join the Badgers.
ESPN analyst Jay Bilas explained on The Rich Eisen Show that revenue sharing contracts with players can be multi-year deals, contractually locking players into staying with the same team.
The NCAA will pay nearly $2.8 billion in back damages over the next 10 years, and now each school can pay its athletes starting at a cap of $20.5 million per school… What does all this mean? pic.twitter.com/e3OTm9mPLO
— Jay Bilas (@JayBilas) June 10, 2025
Luke Fickell and the football program thought that was the case with cornerback Xavier Lucas, who singed a two-year revenue sharing agreement that was contingent on this settlement going into effect.
He backed out before the settlement was finalized and tried to enter the transfer portal before enrolling at Miami.
Now that the rules are officially going into place, the Badgers will have more grounds to enforce these revenue sharing contracts and prevent players from transferring.
It also means that other schools could have fewer players entering the portal for Wisconsin to be able to recruit, in every sport.
That will make recruiting even more important again as it becomes harder to fill roster holes through the portal.
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Lorin Cox is the managing editor of Wisconsin Badgers on SI. He has been covering Badgers sports since 2014, when he was an undergraduate at the University of Wisconsin. He previously wrote for the Wisconsin State Journal, NBC Sports Chicago and USA Today Sports Media Group, and he is a former analyst for Pro Football Focus.