By Brendan Maloy
September 17, 2013


Three seemingly disparate forces of American culture have united to create one of the most outlandish pieces of promotional gear in awhile. Above is the "Must Be The Honey" edition of the Nike Lebron X, created to celebrate Nelly joining Honey Nut Cheerios for their newest ad campaign of the same name.

Only 250 pairs of the shoes were made, and they are not scheduled to hit store shelves, so anyone interested in copping a pair should either look to eBay, try becoming a part of Nelly's inner circle, or start collecting Cheerios box tops (kidding).

[h/t Kicks On Fire]

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