Irish pub's World Cup pricing gimmick goes awry, leads to 50 cent pints

An bar in Galway, Ireland thought they had a pretty clever World Cup promotion, offering a Brazilian-made Brahma beer and Germany's Erdinger for €4 each and

Extra Mustard | Jul 9, 2014

Irish pub's World Cup pricing gimmick goes awry, leads to 50 cent pints /

An bar in Galway, Ireland thought they had a pretty clever World Cup promotion, offering a Brazilian-made Brahma beer and Germany's Erdinger for €4 each and dropping the price of each country's brew by 50c for every goal.

Germany's first half scoring barrage sent prices into a tailspin, much to the delight of patrons and the horror of management.

It is too bad the promotion was all the way in Ireland, as the people of Brazil could have used a few drinks after the game.

Also on Extra Mustard: Brazilian brewery is selling beer made from ingredients grown on soccer pitch for World Cup

[The Daily Edge]

-Brendan Maloy

Published Jul 9, 2014

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