MLS used 'bae' in a tweet and everyone hated it
After weeks of speculation, the LA Galaxy announced Wednesday that they have signed Liverpool midfielder Steven Gerrard, who will play alongside former teammate Robbie Keane. Here's how MLS announced it:
"Bae" (before anyone else) is what kids these days call people they love. It's also how corporations try to connect with young consumers.
So, did teens see the tweet, think, "Yes, here is a company that gets me," and rush to buy LA Galaxy season tickets, a jersey and a scarf? No. Everyone hated it, even some American soccer teams.
And that's only half of them.
- Dan Gartland