MLS used 'bae' in a tweet and everyone hated it

After weeks of speculation, the LA Galaxy announced Wednesday that they have signed Liverpool midfielder Steven Gerrard, who will play alongside former teammate Robbie Keane. Here's how MLS announced it:

When you find out you're reunited with #bae in LA. #StevieLAG pic.twitter.com/kfhactmuvS
— Major League Soccer (@MLS) January 7, 2015

"Bae" (before anyone else) is what kids these days call people they love. It's also how corporations try to connect with young consumers.

So, did teens see the tweet, think, "Yes, here is a company that gets me," and rush to buy LA Galaxy season tickets, a jersey and a scarf? No. Everyone hated it, even some American soccer teams.

@MLS the word "Bae" was banned in 2015. #FYI #TMYK
— Minnesota United FC (@MNUFC) January 7, 2015

• Darin Erstad responds to getting one Hall of Fame vote

@MLS Embarrassing Please don’t do that again.
— Scouse_Yong (@Korean_Kop) January 7, 2015

Delete this @MLS
— Jordan. (@JordaanSZN) January 7, 2015

@MLS Jesus Christ my eyes are burning
— Jax Teller (@J_A_T_19) January 7, 2015

• U. of Oregon has a Buckeye tree because it lost a bet

• Dwyane Wade has an awesome Marquette court for his son

delete asap @MLS
— Sascha (@MasterSwiiift) January 7, 2015

This is why no one rates you guys @MLS
— AH (@ArsenalRealm) January 7, 2015

@beardyblue @goonerathena @MLS this is so bad and embarrassing
— Kelly (@kemgooner) January 7, 2015

. @MLS No. Just No. Please close your account.
— Mark Harrison (@MarkHarrison23) January 7, 2015

@MLS delete
— indykolo (@lfcdarragh) January 7, 2015

REMOVE THIS NOW @MLS
— . (@BieIik) January 7, 2015

@MLS shut up
— Kalon Fullerton (@cowlonfull) January 7, 2015

“@MLS: When you find out you're reunited with #bae in LA. #StevieLAG pic.twitter.com/8IfmYltQSR”

deactivate pls
— luke (@unknownlxke) January 7, 2015

@MLS @kickarseHD you are embarrassing
— ░p░e░g░i░s░ (@AFC_Cameron) January 7, 2015

@MLS @DailyCatts they've absolutely desecrated the format here
— Joe Bone (@josefbone) January 7, 2015

.@MLS you are literally killing me right now
— mina (@hellominamoo) January 7, 2015

People wonder why I can't like this league… “@MLS: When you find out you're reunited with #bae in LA. #StevieLAG pic.twitter.com/O60U5fp30A”
— Jared Stimson (@jaredstimson) January 7, 2015

@MLS Jesus Christ. I am hanging my head in shame on your behalf.
— Karl (@KarlosWrites) January 7, 2015

Jesus Christ. #Facepalm

“@MLS: When you find out you're reunited with #bae in LA. #StevieLAG pic.twitter.com/2o8VmuiInT”
— Ben Page (@PageB95) January 7, 2015

Delete this fast. @MLS
— ibrahim dahir (@ibbi_king) January 7, 2015

@NourAgha the cringe is unreal
— Shay ✨ (@ShaikhaShayne) January 7, 2015

And that's only half of them.

- Dan Gartland