Nike and LeBron James Criticized Over MLK Shoes

The Nike LeBron 23 "Honor the King" colorway has drawn renewed criticism.
The Nike LeBron 23 "Honor the King" colorway has drawn criticism from NBA fans.
The Nike LeBron 23 "Honor the King" colorway has drawn criticism from NBA fans. | Jayne Kamin-Oncea-Imagn Images

In this story:


The Los Angeles Lakers did not play today, but that did not stop Nike and LeBron James from teaming up on shoes to honor Dr. Martin Luther King. Unfortunately, the Nike LeBron 23 "Honor the King" has drawn criticism from sports fans and sneakerheads.

The "Honor the King" colorway is one of 23 special colorways designed to tell an important story from James' career. The teal colorway draws inspiration from the Lorraine Motel, the location of the Civil Rights activist's assassination in 1968. It is also a nod to the 2008 game where James dropped 51 points against the Memphis Grizzlies. 

James debuted the shoes earlier this month during a game, and sneakerheads were already skeptical. However, the unreleased kicks received more attention when Sandra E. Garcia of the New York Times wrote a story covering the reaction among fans.

"Design is so subjective, and some people the design will resonate with, and others maybe less so, and obviously that becomes a little bit more charged when you have bigger principles at play," John Jowers, Nike's vice president for communications, said in the New York Times interview. "I think the intent, though, was really to pay homage to Dr. King, his life and his legacy."

Nike has not yet announced a release date for the shoes, but they will cost $210 in adult sizes on the brand's website and at select retailers. According to the sneaker resale platform StockX, the Nike LeBron 23 "Honor the King" will be released on February 5.

There is always a fine line when honoring King with apparel and shoes. The Atlanta Hawks and Memphis Grizzlies have paid homage to the Civil Rights legend with limited-edition uniforms. Meanwhile, NBA players routinely debut player-exclusive or custom shoes on MLK Day.

Throughout this decade, the trend has been for players to debut their "Black History Month" colorways on MLK Day before their release date. That has led to some of the most iconic basketball shoes in the NBA.

With the shoes already in production, it is safe to expect Nike and James to move forward with the release. Stay locked into Sports Illustrated's Kicks On SI for all your footwear news from the NBA and beyond.

More NBA Footwear News

Kevin Durant and Nike pay tribute to Penny Hardaway's iconic sneakers.

The Nike Book 2 pays homage to Spike Lee's Nike Air Raid "Urban Jungle Gym."

The Air Jordan 6 Infrared "Salesman" samples rare sneakers.

The Air Jordan 4 "Flight Club" launches this weekend.

The top five sneakers dropping this week (January 20-24).


Published | Modified
Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Kicks On Sports Illustrated. As a leading voice in footwear journalism, he breaks news, spotlights important stories, and interviews the biggest names in sports. Previously, Pat has reported on the NBA and authored "Kobe Bryant's Sneaker History (1996-2020)." You can email him at 1989patbenson@gmail.com.

Share on XFollow Pat_Benson_Jr