YouTube TV Reaches Extension With Paramount, Aim to Avoid March Madness Blackout

The short-term extension will help avoid a potential streaming catastrophe ahead of a busy time in the sports calendar.
YouTube TV has reached a short-term deal with Paramount to avoid a blackout of March Madness for thousands of customers.
YouTube TV has reached a short-term deal with Paramount to avoid a blackout of March Madness for thousands of customers. / Ron Chenoy-Imagn Images

YouTube TV and Paramount have reached a short-term extension to avoid a catastrophic blackout that could have impacted the streaming service from televising games for the upcoming NCAA tournament.

The contract, which was agreed to late Thursday night, was reached prior to the 11 p.m. ET deadline.

"We've reached a short-term extension as we work toward a deal with Paramount to keep their content on YouTube TV," YouTube announced in a company blog post on Thursday night. "YouTube TV subscribers continue to have access to Paramount channels, including CBS, and any recordings that are in their Library. We appreciate your patience as we continued to negotiate on your behalf. We also value Paramount's partnership and willingness to work towards an agreement."

Not only does CBS have the rights to March Madness, but the network also hosts The Masters, which will begin the weekend following the men's national championship on CBS.

YouTube TV and Paramount aren't totally out of the woods yet with the near streaming catastrophe, but for now, CBS and other Paramount programming will remain accessible to YouTube TV streamers.


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Mike McDaniel
MIKE MCDANIEL

Mike McDaniel is a staff writer on the Breaking and Trending News team at Sports Illustrated, where he has worked since January 2022. His work has been featured at InsideTheACC.com, SB Nation, FanSided and more. McDaniel hosts the Hokie Hangover Podcast, covering Virginia Tech athletics, as well as Basketball Conference: The ACC Football Podcast. Outside of work, he is a husband and father, and an avid golfer.