Skip to main content
On today's SI Now: Tiki Barber on NFL Week 6, CFB recap

Watch: New Nike Ad Gives LeBron James Last Word of Offseason

LeBron James is back for his 15th season. 

Nike released a new ad in celebration of LeBron James' 15th season in the NBA ahead of the Cavaliers' season opener against the Celtics on Tuesday night. 

The ad begins with James wearing sunglasses, accompanied by a narrator saying, "Oh no, no, no. Why'd they go and poke the bear?"

This is followed by scenes of fire, thunderstorms, and the proverbial lion and the deer. There's footage from James social media clips and video of him playing from last season. The symbolism isn't hard to see. 

Crystal Ball: 2017-18 NBA Awards Predictions

The narration ends by saying "I'd feel sorry for them if it wasn't going to be so damn fun to watch."

With LeBron James in revenge mode after losing the 2017 NBA Finals, it should be fun to watch indeed. 

© 2024 ABG-SI LLC. SPORTS ILLUSTRATED IS A REGISTERED TRADEMARK OF ABG-SI LLC. - All Rights Reserved. The content on this site is for entertainment and educational purposes only. All betting content is intended for an audience ages 21+. All advice, including picks and predictions, is based on individual commentators’ opinions and not that of Minute Media or its related brands. All picks and predictions are suggestions only. No one should expect to make money from the picks and predictions discussed on this website. For more information, please read our Legal Disclaimer. Gambling content intended for 21+. If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER.