Jordan Brand to Cover Jalen Hurts's Fine for Miscolored Cleats

"You can't ban greatness."

Hurts was fined for wearing two different cleats last Sunday. | Bill Streicher-Imagn Images

The NFL fined Jalen Hurts $5,628 this week after he wore two different-colored cleats in the Eagles' win over the Steelers last Sunday.

The fine, as NFL Network's Tom Pelissero pointed out, was due to Philly's quarterback wearing a shoe color that was "not one of the Eagles' Constitutional team colors."

Two shoes, one fine: The NFL docked #Eagles QB Jalen Hurts $5,628 for violating the league’s uniform and equipment rules in Sunday’s win over Pittsburgh, per source.

Officially, Hurts’ fine was for wearing a shoe color that’s not one of the Eagles’ “Constitutional team colors”. pic.twitter.com/aPkTy8sXsV

— Tom Pelissero (@TomPelissero) December 20, 2024

According to NFL rules, "a player may wear shoes that are black, white, or any Constitutional team color, or any combination of black, white, and a Constitutional team color.”

Hurts wore a midnight green cleat on his right foot, and a lime/Kelly green cleat on his left foot. Somewhere between his shoelaces, the NFL found a violation.

Given the egregious fine—especially when you factor in the NFL itself promoting the dual-color look on its own social media—Jordan Brand, the maker of the cleats, announced that they're covering Hurts' fine.

Jordan Brand is covering Hurts’ fines. Can’t stop Jalen Two-Shoes. pic.twitter.com/1SO3lItSNT

— Devan Kaney (@Devan_Kaney) December 20, 2024

"We're paying the fine," Jordan announced, via Nick DePaula. "You can't ban greatness."

A pretty cool gesture by the company who signed Hurts to their brand ahead of the 2023 season.

With the Eagles, at 12-2, heading to Washington this Sunday to take on the Commanders—one question remains. Will their quarterback wear his controversial cleats again?

"We'll see."

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