Packers Financial Report Gives Inside Look at Billions of NFL Revenue

This is always an interesting tidbit.
On Wednesday, the Packers said their revenue sharing from the previous fiscal year was $432.6 million.
On Wednesday, the Packers said their revenue sharing from the previous fiscal year was $432.6 million. / Mary Langenfeld-Imagn Images
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The Green Bay Packers on Wednesday revealed a record $432.6 million in NFL revenue sharing from the previous fiscal year, offering football fans a rare glimpse into the league's mysterious financial operations.

Because the Packers are the only publicly owned team, they are required to reveal their financial statements annually. Since each of the 32 teams receives the same amount in revenue sharing, that means the NFL doled out more than $13 billion, as noted by ESPN.

Per outgoing Packers president Mark Murphy, national revenue accounts for roughly 60% of the team's total revenue.

"That's mostly the growth in the national TV deals," he said. "The league has it so they're trying to grow at about a 7% growth rate annually. And then the other thing I think the league's done a good job of is moving more towards streaming, but still a vast majority of our national revenue is coming from broadcast television."

Overall, the Packers' profits from operation rose 39.3% for the 2025 fiscal year, due in large part to the share the team received from the league.

"I continue to be amazed by the popularity of the NFL and the league office’s ability to generate revenue," Murphy said. “It’s impressive. A big part of it obviously is TV. How people watch TV is changing dramatically. NFL games and athletics or sports in general are the few things people watch live anymore."


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Brigid Kennedy
BRIGID KENNEDY

Brigid Kennedy is a contributor to the Breaking and Trending News team at Sports Illustrated. Before joining SI in November 2024, she covered political news, sporting news and culture at TheWeek.com before moving to Livingetc, an interior design magazine. She is a graduate of Syracuse University, dual majoring in television, radio and film (from the Newhouse School of Public Communications) and marketing managment (from the Whitman School of Management). Offline, she enjoys going to the movies, reading and watching the Steelers.