Super Bowl 2026: Date, Location, Logos, Halftime Show & Everything You Need to Know

The greatest spectacle in American sports—the Super Bowl—is less than a month away.

Since the Super Bowl was first held between the Packers and Chiefs to end the 1966 season, the annual NFL game that determines the league’s champion has transcended football to become the biggest sporting event in the country. The Super Bowl is now a show that features a top musical artist performing at halftime, iconic commercials running throughout the game and some of the most popular celebrities attending while over 100 million viewers tune in to the game across the country.

This year’s game, Super Bowl LX, will be a special occasion as it’s the 60th edition of the big game. Ahead of the annual landmark event, this post will continue to be updated with information surrounding the game, entertainment, ticketing, broadcasting and much, much more.

Super Bowl date & time

Super Bowl LX will take place on Feb. 8, 2026 at 6:30 p.m. ET, or 3:30 p.m. on the West Coast, where the Super Bowl will be held this year.

Super Bowl location & venue

The Super Bowl is heading to the San Francisco Bay Area and will be held at Levi's Stadium in Santa Clara, Calif. Levi’s Stadium, the home of the 49ers, is over 40 miles away from the city of San Francisco. The 49ers used to play in San Francisco at Candlestick Park, but moved south to Santa Clara when Levi’s Stadium opened in 2014.

This is the second time Levi's Stadium has hosted the Super Bowl, after previously holding Super Bowl 50 in 2015. In honor of the 50th Super Bowl, 39 of the 43 prior Super Bowl MVP winners were honored before the game, with Bart Starr and Chuck Howley appearing over video. Since the Super Bowl has honored previous MVPs of the game every 10 years, it would be unsurprising to see a ceremony paying tribute to them once again.

This will be the third Super Bowl held in the San Francisco Bay Area. Along with the two Super Bowls held at Levi's Stadium, Stanford was previously the site of the Super Bowl XIX, which the 49ers won over the Dolphins 38-16 to end the 1984–85 season.

Logo & branding

Super Bowl LX, San Francisco Bay Area. — The logo for Super Bowl LX pays homage to the San Francisco Bay Area. | Kirby Lee-Imagn Images

This year’s logo pays tribute to San Francisco's most iconic landmark, the Golden Gate Bridge—the world’s tallest and longest suspension bridge. The logo also features the San Francisco skyline and the signature clouds that fog the city. It also pays tribute to the Bay Area's natural features, like the mountains overlaying the Bay and Pacific coastline, and the Redwoods, California’s state tree which are all over Muir Woods, the natural monument and forest that lies in Marin County.

Super Bowl halftime show & entertainment

Rapper Bad Bunny will headline the Super Bowl halftime show this year. The Grammy award-winning artist from Puerto Rico is one of the most popular artists across the country, and now will perform at the biggest concert in the country.

While not everyone was excited about the decision to have Bad Bunny perform at the Super Bowl halftime show, NFL commissioner Roger Goodell recently defended the move, saying, “He’s one of the leading and most popular entertainers in the world. That’s what we try to achieve ... We’re confident it’s going to be a great show and that he understands the platform that he’s on. I think it’s going to be exciting and a united moment.”

Before the Super Bowl kicks off, East Bay natives Green Day will open the game’s opening ceremony. Singer/songwriter Charlie Puth will perform the national anthem.

Two days before the Super Bowl, Sting will headline the lineup for On Location's Super Bowl LX Studio 60 concert at the Palace of Fine Arts in San Francisco on Feb. 6. Also prior to the Super Bowl, Bay Area Host Committee will host the BAHC Live! concert series at the Bill Graham Civic Auditorium. Grammy-winning artist Chris Stapleton will be featured in the series on the Feb. 7.

Along with the Feb. 6 concert series, the Palace of Fine Arts will also host the 2026 NFL Honors awards show, which will see the league award the MVP, Defensive and Offensive Player of the Year and Coach of the Year awards among others.

Ticketing & hospitality

Several ticket packages to attend Super Bowl LX have been released, though a few of them have already sold out. Currently, the Touchdown Club ticket package is starting at $7,000 per person while the Club 67 ticket package is starting at $17,150 per person. Both packages include pregame hospitality. There are also all-inclusive packages available which includes a ticket to the game as well as a stay at a few of the top hotels in the San Francisco Bay Area, including the Grand Hyatt, Hilton Union Square, Westin St. Francis, Fairmont San Francisco and The Inn at Spanish Bay—which also includes golf at either Pebble Beach or Spyglass Hill. These packages are all upwards of $11,000 per person.

Both SeatGeek and StubHub are also currently selling tickets that range from around $7,000 to over $50,000 per ticket.

Broadcast & streaming coverage

Super Bowl 60 will be broadcasted on NBC, Peacock and Telemundo. Mike Tirico will be the play-by-play announcer for the Super Bowl for the first time in his career, as the last time NBC held the rights to the Super Bowl, Al Michaels still held that role. The NBC crew will also be joined by NFL on Prime Video sideline reporter Kaylee Hartung, who will make her Super Bowl debut.

Commercials & media strategy

According to Sportcal, NBCU has sold out of ad inventory already. NBCU reportedly was charging at least $7 million for a 30-second ad slot during the Super Bowl.

Expect NBC to also use the Super Bowl as an opportunity to continue advertising for the 2026 Winter Olympics, which begin two days before the Super Bowl on Feb. 6 and run through Feb. 22.