Dallas Cowboys Cheerleaders reveal stunning pay raise per game

“America’s Sweethearts” are a hit on Netflix, and will be getting a lot bigger payday this upcoming season. Find out how much they make.

The Dallas Cowboys Cheerleaders perform “Thunderstruck” during their final tour stop at the Abraham Chavez Theatre in El Paso, Texas, on Saturday, May 31, 2025. | Gaby Velasquez/ El Paso Times / USA TODAY NETWORK via Imagn Images

The Dallas Cowboys are America’s most valued sports franchise in the latest Forbes team valuations rankings. They pay star players like quarterback Dak Prescott $60 million per year. Now, they are giving their cheerleaders a giant raise as well for the upcoming season.

The famous cheerleaders of the NFL are even bigger thanks to the Netflix hit America’s Sweethearts: Dallas Cowboys Cheerleaders that is back for a Season 2.

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Sophy Laufer/Instagram

Last season stars from the show went viral with their naughty and nice Christmas uniforms poses, and these rarely seen uniforms. Recently, they just flexed some bold summer picnic looks as well.

With all their success, the iconic cheerleaders in their white and blue Cowboys uniforms on game days were only making $400 a game — a raise they received in 2019. The Netflix special revealed this season they are getting a 400% raise, so now $1600 per game.

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Before, it would equate to about $15 an hour for the time they put in last year, but now could make over $75 an hour, according to the New York Times.

Dallas Cowboys cheerleaders will receive a 400% pay raise for the 2025 season.

A former cheerleader revealed she made $15 per hour last year with the Cowboys—now, veteran cheerleaders could make over $75 an hour with the pay raise, per @nytimes. pic.twitter.com/CVS4P5ESdk

— Front Office Sports (@FOS) June 19, 2025

Congrats to America’s Sweethearts on their sweet new deal. There’s only three months until football season and they can see that per-game payday kick in.

Dallas Cowboys cheerleader performs during the game against the Washington Commanders. | Kevin Jairaj-Imagn Images

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