Jeremy Lin looking to trademark 'Linsanity'

Thursday February 23rd, 2012

New York Knicks guard Jeremy Lin has filed to trademark the term 'Linsanity' -- according to Bloomberg -- the widely-used phrase that describes the craze surrounding Lin's debut.

The report states that Lin filed an application for trademark Feb. 13 -- days after other people not associated with Lin also filed.

“We’re prepared to enforce his intellectual property rights,” Pamela M. Deese told Bloomberg, saying that her office had filed on Lin's behalf.

Even though others have filed before Lin, experts say that since they have no connection to him or the term that courts will likely side with Lin. “Nobody can register a mark if it falsely suggests a connection with a person or an institution,” attorney Gary Krugman told Bloomberg in a telephone interview. “I would guess that Jeremy Lin would be able to oppose on the grounds that Linsanity points uniquely and unmistakably to him.”

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