UNSUPPORTED BROWSER
Extra Mustard

New Era Made a Miami Marlins Hat With a Brim That Seems to Be Covered In White Powder

miami600

Earlier this week Lids began unveiling new hats on its Twitter feed, asking fans to either “#copit or #dropit” or “#retweetit or #deleteit.” All was going fine until they promoted a series of New Era 59Fifty caps seemingly inspired by the deep space Cocaine Nebula. Fittingly, the first team subjected to the coca treatment was Tony Montana’s hometown team, the Miami Marlins.

Immediately the “MLB Splatter Caps” earned a resounding #dropit from fashion maven Darren Rovell, who called it quite possibly “the worst baseball hat of all time.” The Lids Twitter team responded by aggressively retweeting all words of encouragement from Splatter Fans. How did that go?

@durty_bastard provided sage marketing perspective:

https://twitter.com/durty_basturd/status/339936882148380673

@Scarlson29 offered the ironclad “Why not, I already own ugly stuff?” defense:

https://twitter.com/Scarlson29/status/339938938435301377

And @Tj_Ledgard showcased his formidable simile chops:

https://twitter.com/Tj_Ledgard/status/339940868490420224

At press time, Lids retails 59Fifty caps for between $24.99 and $39.99, Johnson’s baby powder was selling for $4.19 and Diamond Club B seats for tonight's Mets-Marlins game in Miami have a face value of $387. Grams of cocaine, I am told, go for closer to $50.
Promoted Stories
Comments
SI.com

Drag this icon to your bookmark bar.
Then delete your old SI.com bookmark.

SI.com

Click the share icon to bookmark us.