Ryan Glasspiegel
Wednesday September 4th, 2013

[youtube http://www.youtube.com/watch?v=fO3oaKXIaCQ]

In Campbell's latest commercial, Clay Matthews' mother unveils her Clay-centric mom cave and promotes the brand's new pub-inspired line of Chunky Soup. It's hard to imagine focus groups saying they need more bar food in their lives, but we can nevertheless now look forward to soups with flavors such as Hearty Cheeseburger, Spicy Chicken Quesadilla, and Philly-Style Cheesesteak. Matthews will be joined in subsequent ads by Green Bay teammates John Kuhn and Casey Hayward—meaning that between this campaign, whatever ZANY Discount Double Check spin State Farm has planned, and anything else that may be on the horizon,  the Packers as a team seem poised to reach a Peyton Manning-level of advertising ubiquity this season.

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide - from Peter King, Tom Verducci, Lee Jenkins, Seth Davis, and more - delivered straight to you, along with up-to-the-minute news and live scores.