Winning the Super Bowl presents all sorts of endorsement opportunities. You'd need more than two hands to count all the commercials with 2011 Packers in them and the 2012 crown did wonders for Eli Manning, Justin Tuck, Victor Cruz and a host of other Giants' marketability.
And it's not just players that get in on the action -- the government spending gurus at Judicial Watch just revealed that the Baltimore Ravens were paid $130,000 by the state of Maryland to promote Obamacare, via Washington Examiner:
In a “Sponsorship Agreement” between the Maryland Health Connection and the Ravens, the state will pay the Super Bowl champs $130,000 to push Obamacare on television, radio, the team’s official website, its newsletter and in social media. This includes the Ravens Report Show on cable TV and a number of pre and post-game radio segments as well as Facebook and Twitter plugs.
The NFL had previously denied the White House's request for the League to promote the healthcare initiative, and it's always fascinating to observe Roger Goodell and the owners navigate the tightrope between their insatiable love of money and their awareness of fan distaste for any marriage of sports and partisan politics. [Washington Examiner]