Brendan Maloy
Wednesday January 15th, 2014

(Cooper Neil/Getty Images) (Cooper Neil/Getty Images)

Southern Methodist University has come up with a new way to get fans excited about its basketball team's undefeated streak at home this season: It's offering a $30 "Let It Ride" ticket that is good for every game until the Mustangs (11-4) lose at home, according to

SMU takes on South Florida at home tonight, in the first game of the promotion, and it's not unreasonable to think that the Ride could extend all the way until the team faces reigning national champion Louisville in their home finale on March 5. The Larry Brown-coached Mustangs are attempting to make it into the NCAA Tournament for the first time since 1993. [SMU]

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