Nike Raises Prices on their Nicer NFL Jerseys
Nike has raised prices on its Elite and Limited NFL jersey styles, according to ESPN's Darren Rovell:
The Game jersey, which is the cheapest replica, will still cost $100. But the price of the Limited jersey, which has embroidered twill numbers and letters in place of the silicon printing on the Game jersey, has jumped from $135 to $150. The Elite jersey, which is the closest to what the players wear on the field and boasts being water repellent and has a tighter, tailored fit to the body, went up nearly 20 percent to $295, up from $250.
The logic here is obvious: Most people just want the most basic jersey possible. But if you're really picky enough to want a shirt with stitched numbers, you're probably the kind of fan that can and will fork over a little more.[ESPN]