Thursday night NFL contests are coming to CBS this season and the network is launching the games with an intro featuring Rihanna with narration by actor Don Cheadle.
The video package will feature Rihanna's chorus from the hit "Run This Town," which also features rappers Kanye West and Jay Z. CBS' Sports' creative director Pete Radovich told Variety the network is hoping the intro captures the excitement and anticipation of primetime NFL games.
“This open combines one of music’s biggest stars with one of the most dynamic actors in Hollywood,” said Radovich. “The energy that both talents provide gives the opening to every Thursday night the big-game, primetime feel it deserves."
CBS' first Thursday night game will air next week when the Pittsburgh Steelers head to Baltimore to take on their divisional rivals the Ravens.
- Brendan Maloy