The generally private Michael Jordan is jumping into social media, for one day at least, as he is taking over the Charlotte Hornets' Twitter account on the NBA's opening day.
The NBA legend began the project by teasing followers about a comeback to the court.
Then he showed off his team pride with his Hornet's coffee mug.
As the day went on Jordan posted a selfie and dropped a photobomb, to show he was getting the hang of things.
He also posted a picture of his closet that left sneakerheads with their tongues hanging out.
Jordan even found some time in his schedule to engage in a little Twitter beef with pro golfer and Jordan Brand athlete Keegan Bradley.
It appears that the six-time NBA champion is going to be at this all day, and considering his famed competitive drive, he may not stop until he has taken the "most followers" crown away from pop star and college football prognosticator Katy Perry.
- Brendan Maloy