Dove's Super Bowl commercial has hit the web early, and it's a tear-jerker.
The commercial touts Dove's Men+Care product line, and fittingly, the commercial pays tribute to fathers. The great majority of the 30-second spot is children shouting "dad" or "daddy." Over the 30 seconds, babies are born, great times are had, a few sad moments are interjected here and there and the commercial's only test reads, "What makes a man stronger? Showing that he cares."
A Dove spokesman told TIME that the 30-second spot will air during the first quarter of the Super Bowl on Feb. 1. The New England Patriots and Seattle Seahawks will kickoff at 6:30 p.m. ET at University of Phoenix Stadium in Glendale, Ariz. NBC will have the broadcast.
- Mike Fiammetta