You may know Bud Light beer by its adventuresome tag line "Up for whatever." Much like its 2014 Super Bowl ad, which took a random dude on a swirling dream-like experience with Arnold Schwarzenegger and One Republic, the company's 2015 spot relies on a similar premise of ridiculousness.
At multiple times during the commercial our protagonist asks, "What is going on!?!" As far as we can tell, a human man has sort of turned in to PacMan, although we wouldn't blame you for asking the same question.
Check out the ad below and see for yourself what it's apparently like to stumble into a life-sized arcade/nightclub as the action figure yourself.
- Will Green