A June 9 Rolling Stones concert at Bobby Dodd Stadium will help Georgia Tech cover its full cost of attendance for student-athletes, reports ESPN.com's Andrea Adelson.
Georgia Tech athletic director Mike Bobinski has said covering cost of attendance—expenses student-athletes incur beyond tuition, textbooks, room and board—will add $500,000 to the school's athletic department budget. The Stones show, only the 10th concert in the nearly 102-year history of Bobby Dodd Stadium, is expected to cover at least half of that amount.
"The reason we're doing that is not because we want to have a concert on our great football turf, it is to find ways to generate other revenues," Bobinski said. "We have to look for other things to fill in the gaps."
Cost of attendance legislation was passed in January, tasking schools with figuring out how to budget for the additional costs. While the Rolling Stones won't be coming to Atlanta every year, the June show will play a part in helping Georgia Tech begin the new era of college athletics on the right path.
- Mike Fiammetta